Home Tech & Innovation Anthill’s SMART 100: Winners Revealed (2011)

Anthill’s SMART 100: Winners Revealed (2011)


They’re innovative, Australian and they’re changing the world, one idea at a time. Yes, it’s time to reveal the SMART 100, 2011.

What is the SMART 100?

In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment.

Designed to encourage, promote and support innovation in Australia, it identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense.

Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. We don’t even request an historical snapshot of ‘runs on the board’ or commercial achievements.

This is because innovation is future focussed. It is about identifying and solving problems in ways that will change the way we live, do business and think.

What was the process?

Anthill readers were invited to submit detailed applications by completing open-ended questions, such as…

This innovation improves on what came before because…

The outcomes of these applications were amalgamated and short-listed to assemble the Top 100. These profiles were uploaded to the Anthill website for judging.

Applicants were invited to seek endorsements from friends, clients and colleagues to determine Anthill’s SMART 100 Readers’ Choice Awards.

At the same time, over 100 ‘maven’ judges were invited to to judge 10 applications each, using an online tool developed by Anthill to reflect a set of eight, individually weighted, criteria.

So, what’s a maven?

Most people define a maven as a trusted expert in a particular field. The word comes from the Yiddish meyvn and Hebrew mevin (מבֿין), with the same meaning, which in turn derives from the Hebrew binah, meaning understanding.

For our purposes, a maven also means a person who seeks to pass on this knowledge to others – an intense gatherer of information and impressions, the first to pick up on new or nascent trends and share them.

Mavens play a vital role in the commercial success of new products and services.

Unlike early-adopters, who are attracted to any new technology, mavens are more discerning. They are thoughtful in their approach to the adoption of innovations and that is why they are often turned to as trusted advisers.

A successful innovation may be attractive to your average early-adopter but mavens are the people who will bring a successful innovation into the mainstream.

As a result, Anthill’s SMART 100 are not chosen simply due to the novel or unique nature of the innovations but because of the potential of each to achieve consumer adoption and commercial success.

What were the criteria?

In addition to the the obvious (Is this innovation unique? How similar or different do you think the idea is to other products / services that are currently available to its target market?), Anthill’s criteria delved into areas of equal importance not normally acknowledged by other innovation award programs.

For example, Anthill’s criteria included the evaluation of the innovation against questions designed to measure its potential to self-market (i.e. Is the innovation ‘remarkable’? Is it something that YOU would ‘remark on’ — i.e. talk about or mention — when speaking with work colleagues, friends or family?) and achieve adoption among its target market (Does this innovation respond to a necessity or a want? How important do you think this innovation would be to its intended user?).

Over coming weeks, we intended to reveal which innovations ranked highly against several specific criteria, in an attempt to uncover which attributes create a memorable and commercially viable innovation. The experiment continues!

Without further ado, the winners are…

1 321 Water 101.5
2 Flovac Deployable Sewerage System 99.5
3 Aviator — mind control system for wheelchairs 97.5
4 Customisable Eyewear 97
5 JMango Mobile Development Platform 95
6 Smart-Trace Monitoring System 93
7 iVvy Cloud-based Event Management Software 91.5
8 Governance Manager 90
9 mylocalsalon 89.5
10 T Line Safety System 89
11 Perennial Pump Primer 88.5
12 OrionVM Cloud Computing Platform 88
13 FashionStake 87
14 Mobile Application Analytics 85.6
15 SmartyGrants 85.6
16 Jayride carpool marketplace 85
17 ServiceM8 85
18 Barefoot Angels Fund 84.6
19 Puggy paperboard construction products 84.5
20 The Cullector 84.2
21 O3Office 84
22 roarengine 83.33333
23 ASSOB early-stage capital raising process and platform 83
24 Brain Wave 82.5
25 VendorPanel 82.33333
26 Brightgreen: DR700 LED Downlight Replacement Bulb 82.25
27 ecoswitch 82
28 Water boatman 82
29 Freelancer.com 81.16667
30 Mozo Rewards Revealer 81
31 Smart Energy 81
32 Washerlizer 81
33 ARGUS — Electronic Work Diary 80
34 Mouse Eye Tracking version 5 79.33333
35 fit2buy 78.25
36 My Wheels 78
37 Physios-online.com 78
38 Real Angel 77.57143
39 ManageFlitter 77
40 Creately 76.66667
41 Business Island 76.5
43 DynamicCreative 75
44 CustomerUnderground Comment Box 74
45 eFarmersMarket.com.au 73.66667
46 Rock Anthem 73
47 Ultra Efficient Marine Hull 72.75
48 I Do Gowns 72.5
49 rivusTV Video Streaming & Content Syndication Platform 72.25
50 LivePrice 72.2
51 Spillah 72
52 Get a Shortlist 72
53 Dealsguide 71
54 Shop, Stock and Bill 71
55 Unbooked 70.83333
56 Community Wellbeing Model 70
57 AusmedOnline 69.33333
58 Electronic Verification and Authentication 69
59 Langoor.net 69
60 MiiBrand 68.66667
61 Infomaxim 68.5
62 GoldSwap 67.66667
63 Integrum Risk & Compliance Software 67
64 The Simply Suite 67
65 beanhunter.com 66.83333
66 Sunraysia Beetroot and Apple Juice 66.33333
67 Creature Kit for Insect Life Cycles 65.33333
68 PowerMinder 65
69 Wide Waste 64.33333
70 Soldonline.com.au 64
71 Bookzkeeper 63.5
72 Brainstorm in a Teacup 62.57143
73 mpole 61.2
74 Be There 61
75 Virtual DBA 60.5
76 IntelligenceBank 60
77 ThisRing.com 60
78 The Red Tent Networking Events 59.33333
79 MYOB Atlas 57
80 Blink Mobility Platform 56.5
81 iMinds Digital eAudioBooks and eBooks 56.5
82 LeadBolt 54.5
83 The KhaoLarmAtorium 54
84 spareticket.com.au 53.4
85 White Label Telco 53.33333
86 Male Brazilian Wax 53.25
87 NoteTower Desktop Organisers 53
88 MapWheel 52.66667
89 R4i BuildPoint 52
90 DeepCloud MPP database 51.5
91 Syco xt 50.33333
92 ellerCentral 50
93 buzzme-beats 49.8
94 Software Shortlist 49
95 YoungRepublic 49
96 Nanotek Car Cleaning Service 48
97 Indie Hub 46
98 MyColourCup 43.5
99 Team Song 41.66667
100 Who Gives A Crap 39.16667
101 Home Open TV 34.5
102 LoadMax 25

Why are there 102 innovations in the SMART 100?

Well… it’s a long-ish story.

As mentioned, the SMART 100 is an ever-changing, ever-evolving program.

Last year, for the first time, we decided to publish each application online to streamline the judging and also provide an attractive profile page for each of the top 100. We asked applicants to submit their applications “as you would wish it to appear on Anthill”.

This is because the promoted benefits of participation include broad exposure for the innovation, through Anthill’s online community.

The subtlety was lost on a surprising seven (seven, in fact) of our centum and, when judging commenced, these seven politely (and extremely apologetically) asked to be removed. As a result, we ended up with 93 innovations in our 2010 SMART 100 program. (Outrageous!)

This year, in an attempt to prevent last year’s outcome… well… we overcompensated.

We almost got it right. The outcome is that we have 102!

Want to see the Readers’ Choice Index?

If you want to see the Readers’ Choice Index, click here.

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