Show your support for this innovation. Tweet it. Like it on Facebook. Leave a comment.
The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
ThisRing.com
This innovation initially came to life when…
The idea for ThisRing.com came when Charlie Goldsmith realised there was a flaw in the process of a wedding proposal.
“There was a point where I was looking to buy an engagement ring, and even though I felt confident, I could never have been sure about my decision. I would have preferred to know that she was 100% happy. I was caught between asking my partner at the time what she wanted, and wanting to surprise her. For a man to try and choose what a girl wants, it is rarely a good idea.”
WHAT & HOW
The purpose of this innovation is to…
ThisRing.com allows women to choose and record the style and characteristics of their dream engagement ring. (Upload a photo or select a style, colour, shape, metal choice and ring size.) For a small fee, men can secretly retrieve these notes.
It does this by…
Knowing your partner’s taste and style when finding the perfect engagement ring may come naturally to some but for many, it’s not an easy task. It can be stressful, especially when the proposal is a surprise. ThisRing.com is the first service of its kind that helps a man make an informed decision when trying to woo the woman he loves.
PURPOSE & BENEFITS
This innovation improves on what came before because…
No other service allows men to access such information: Men are able to secretly access their partners’ details without ruining the surprise of their proposal. They can see the type and style of ring that their partner desires, and take this information to a jeweller to browse or recreate a ring.
Its various benefits to the customer/end-user include…
For women who dream of the perfect proposal, and men who dream of getting it right, this revolutionary new service is an ideal solution.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
- Females both single or in relationships (Age 18+)
- Men in relationships (Age 20+)
DISTRIBUTION STRATEGY
It is available for sale through…
Online: www.thisring.com
Our marketing strategy is to…
- Social Media: Twitter, Facebook, Viral Video
- Facebook Advertising
- National and International Public Relations
SUPPORTING IMAGES
SHOW YOUR SUPPORT…
Voting for the Readers’ Choice Index has concluded, but you can still show your support!
- Tweet it: Top left of each page
- Trigger a Reaction: Facebook ‘Like’, etc.
- Leave a Comment: Anonymous comments excluded*
More about the READERS’ CHOICE INDEX.
