Home Smart 100 2011 ThisRing.com (SMART 100)

ThisRing.com (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.


This innovation initially came to life when…

The idea for ThisRing.com came when Charlie Goldsmith realised there was a flaw in the process of a wedding proposal.
“There was a point where I was looking to buy an engagement ring, and even though I felt confident, I could never have been sure about my decision. I would have preferred to know that she was 100% happy. I was caught between asking my partner at the time what she wanted, and wanting to surprise her. For a man to try and choose what a girl wants, it is rarely a good idea.”


The purpose of this innovation is to…

ThisRing.com allows women to choose and record the style and characteristics of their dream engagement ring. (Upload a photo or select a style, colour, shape, metal choice and ring size.) For a small fee, men can secretly retrieve these notes.

It does this by…

Knowing your partner’s taste and style when finding the perfect engagement ring may come naturally to some but for many, it’s not an easy task. It can be stressful, especially when the proposal is a surprise. ThisRing.com is the first service of its kind that helps a man make an informed decision when trying to woo the woman he loves.


This innovation improves on what came before because…

No other service allows men to access such information: Men are able to secretly access their partners’ details without ruining the surprise of their proposal. They can see the type and style of ring that their partner desires, and take this information to a jeweller to browse or recreate a ring.

Its various benefits to the customer/end-user include…

For women who dream of the perfect proposal, and men who dream of getting it right, this revolutionary new service is an ideal solution.


In the past, this problem was solved by…

No other service allows men to access the “brides'” information. This service does not restrict a woman to a certain price range, or rings from a specific retailer. It allows her to leave “hints” for her partner to the style of the ring she prefers, which the partner can use in accordance with his own budget.

Its predecessors/competitors include…

Tiffany & Co engagement ring iPhone app — cannot be secretly accessed by men, only includes rings from Tiffany & Co.


It is made for…

  • Females both single or in relationships (Age 18+)
  • Men in relationships (Age 20+)


It is available for sale through…

Online: www.thisring.com

Our marketing strategy is to…

  • Social Media: Twitter, Facebook, Viral Video
  • Facebook Advertising
  • National and International Public Relations



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