Home Smart 100 2011 GoldSwap (SMART 100)

GoldSwap (SMART 100)


Show your support for this innovation. Tweet it. Like it on Facebook. Leave a comment.

The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.



This innovation initially came to life when…

Customers visiting us to sell their gold would pepper us with questions about how ‘investing’ in gold really works, and how you would go about it.  With the shaky economy and rising gold prices at the forefront in the media, people were looking for a safety net.

Finding the extra money to become an investor may be difficult however, but we found that on average people have at least $600 in gold and diamonds just collecting dust in a drawer. Taking this untapped store of money and turning it into a productive asset seemed like a no brainer! So off we went and GoldSwapTM was born!


The purpose of this innovation is to…

Allow everyday ‘mom & pop’ retail investors to exchange their scrap and unwanted gold, silver, platinum, and diamonds for LBMA ‘good delivery’ bullion bars, tradable globally without question.

It does this by…

With the state of the stock markets, economic turmoil and inflation, GoldSwap helps people preserve their purchasing power. Gold is the best protection in terms of financial preservation, and passing wealth from one generation to the next. A dollar today is not necessarily going to be a dollar tomorrow…but an ounce of gold will always be an ounce of gold.


This innovation improves on what came before because…

Consumers could only sell their gold to secondhand dealers, pawn shops, or gold buyers for a non-guaranteed amount of cash. Refineries would charge a significant fee for refining and only take minimum quantities. Buying physical bullion would require a cash investment not possible for many people.

Its various benefits to the customer/end-user include…

…providing a hedge against inflation and preserving purchasing power without the need to be a professional fund manager or heavy market investor, and without a cash outlay.


In the past, this problem was solved by…

Currently, there are no other gold traders that will trade unrefined jewellery, diamonds, etc. as trade for investment grade bullion.

Its predecessors/competitors include…

Buying coins/bullion for cash not readily available.


It is made for…

Any Australians possessing gold, diamonds, platinum, or silver that is collecting dust in their drawers.


It is available for sale through…

  1. Personal visit to one of our Sydney offices
  2. Request of our free prepaid, registered, and insured GOLDPak postal services
  3. Request of free prepaid Australia Air Express courier service

Our marketing strategy is to…

  • Coordinated TV, Radio, and print advertising
  • Integrated social media campaign (Facebook, Twitter)
  • Sponsorship of various high-profile events via donations of gold bullion
  • Continued development of industry partnerships.


Voting for the Readers’ Choice Index has concluded, but you can still show your support!

  1. Tweet it: Top left of each page
  2. Trigger a Reaction: Facebook ‘Like’, etc.
  3. Leave a Comment: Anonymous comments excluded*