Home Smart 100 2011 Unbooked (SMART 100)

Unbooked (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Unbooked

This innovation initially came to life when…

Founders Sarah Taylor and Jeff Dusting realised how time-consuming and unsatisfactory it was to locate, book, and pay for home, health and beauty services, and how few service providers had access to efficient low-cost online trading.

WHAT & HOW

The purpose of this innovation is to…

Create the online marketplace for the sale of available time-based services.

It does this by…

Creating a central brand and suite of supporting technologies that aggregate time-based services for sale online.

PURPOSE & BENEFITS

This innovation improves on what came before because…

It creates a transparent and efficient market in industries that are currently characterised by marketing inefficiencies.

Its various benefits to the customer/end-user include…

Access to electronic commerce for small business and sole traders, opportunity to grow market share, increase price competitiveness, and partner with others to create new products. For end-users, Unbooked offers convenience, transparency, pricing, and quality information prior to purchase.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Individuals seeking, sorting, and purchasing personal services based on difficult to access, inconsistent information.

Its predecessors/competitors include…

Predecessors include the Yellow Pages and TrueLocal; however, there are no national services that allow the search and online purchase of personal services.

TARGET MARKET

It is made for…

The 40% of Australians who have used or purchased a personal service in home, health or beauty within the past 40 hours.

DISTRIBUTION STRATEGY

It is available for sale through…

www.unbooked.com, vendor websites, niche directories and application partners.

Our marketing strategy is to…

Create awareness through brand ambassadors including Tottie Goldsmith, via SEO and online marketing, street and guerrilla campaign including Unbooked TV on YouTube.

SUPPORTING IMAGES

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