Home Smart 100 2011 NoteTower Desktop Organisers (SMART 100)

NoteTower Desktop Organisers (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

NoteTower Desktop Organisers

This innovation initially came to life when…

The inventor, Eric Costas, recognised that he and a large proportion of his office colleagues suffered the despair and frustration of desktop clutter. Tired of misplacing important notes, business cards scattered on his desktop and with an office space that had self-stick notes stuck on any available surface, Eric thought there had to be a better way. So drawing on his engineering background and gaining inspiration from the construction of an office tower, the idea of a desktop tower that could hold and organise notes, business cards and photos came to life.


The purpose of this innovation is to…

Provide an effective solution to the common and frustrating problem of desktop clutter. The NoteTower products provide a central location to organise and present, in clear view, paper items such as essential notes, important business cards and favorite photos.

It does this by…

Utilising the vertical space on your desktop. The NoteTower’s innovative flexible clips hold and display paper of varying size and thickness in direct view. Simply take the paper item and slide it into the horizontal clips and the NoteTower will display the paper items straight and organised without the use of glue, adhesives, pins, tacks, magnets or tape.


This innovation improves on what came before because…

The same tired and inefficient stationery sets that do nothing more than hold pens and store paper clips have not evolved to address desktop clutter. Sure, there are note holders that hold one note or paper item at a time, but a simple and easy to use product that holds and displays multiple paper items is not available until now.

Its various benefits to the customer/end-user include…

Providing individuals with a cost-effective and simple solution to desktop clutter which:

  • maximises workspace,
  • improves productivity and
  • eliminates placing self-stick notes on computer monitors.

The NoteTower products also provide the perfect place for messages, lists and reminders.


In the past, this problem was solved by…

Sticking, gluing, pining and taping notes, photos and business cards to any available surface within the individual’s office space. The NoteTower products are the first of their kind to hold and organise notes including self-stick notes and therefore enable individuals to continue to use the hugely popular self-stick notes without the frustration of these notes taking over their work spaces.

Its predecessors/competitors include…

The tired and inefficient desktop stationery organisers and note holders that can be found within most retail and office product catalogues. Other competitors include note dispensers for both standard notes and self-stick notes.


It is made for…

Research has revealed that the average executive wastes six weeks per year searching for misplaced information from messy desks and files. Subsequently, the target markets are office executives in small-to-large businesses, government enterprises, students and households.

Research has also identified that the prominent gender, age and role of persons responsible for office products purchases is approximately 63% females between the ages of 21-49 who are either company owners or PAs/Office managers. This specific market will be targeted in order to create ambassadors for the brand and stimulate them to discuss the products with others.


It is available for sale through…

We intend to sell the NoteTower products via the office product channels which include office product Superstore Retailers, Newsagents, Mass Merchandisers, Contract Dealers and Commercial Dealers.

We also intend to make the NoteTower products available to the Promotional Product market.

Our marketing strategy is to…

Engage and connect with office workers, students and households. Generating awareness and educating these key audiences on the NoteTower offering will be achieved by comprehensive media coverage with an emphasis on targeting business media. Other forms of marketing to be undertaken will be catalogue support with select retailers and developing relationships with associations aligned with professional secretaries and professional organisers.



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