Home Smart 100 2011 Team Song (SMART 100)

Team Song (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Team Song

This innovation initially came to life when…

A good client asked for a unique team-building program that would enhance the team’s ability to think creatively, collaborate towards a result that created a legacy, embedded the team’s purpose and values and led to a deep level of understanding between team members. I combined my corporate team-building experience with my songwriting and recording capability and designed the team song experience.


The purpose of this innovation is to…


  • Establish a deep level of understanding among team members.
  • Enhance Collaboration and Creative Thinking
  • Leave a Legacy
  • Embed Purpose/Vision/Values

Solves lack of Team Trust and Direction Outcomes — Increased Team Empowerment, Effectiveness, Creative Ideation and Collaboration.

It does this by…

  1. Lyric Writing processes based on Deep Understanding techniques that allow the team members to reveal their identities, hopes and fears in safe and inspiring environment.
  2. Inspiring and coaching all the team members to sing in public or sing better which is a personal breakthrough for many.
  3. Singing together produces Oxytocin — the hormone of bonding.


This innovation improves on what came before because…

Many team-building activities lack true relevance and feel like ‘forced fun’. This leads to team-building fatigue and lack of transferable workplace behaviours. True ‘fun’ occurs when creativity is taking place and TS has that in spades. Team purpose and values are often espoused but not remembered; team song embeds them through using multiple intelligences. The Song is the team’s legacy.

Its various benefits to the customer/end-user include…

  • Highly Creative Solutions
  • Successful Implementation of the solutions through Inspirational Collaboration
  • Effective Conversations and Commitments
  • Reduced defensiveness and increased trust and openness
  • Increased sense of purpose
  • Increased profits through effective and innovative solutions and implementation


In the past, this problem was solved by…

A variety of team-building initiatives that tended to be not as effective, because:

  1. The goal of the program often had little personal or business relevance to the participants (“build a rocket”; why?)
  2. Rational thinking to solve emotional connection problems
  3. Adventure activities — can work well

Its predecessors/competitors include…

There are no specific competitors or predecessors to to team song. There are many other team-building offerings, too numerous to mention.


It is made for…

Target audience: teams within businesses and organisations and whole businesses and organisations that are open to discovering how to be the best they can be.


It is available for sale through…

  • Direct – Web site/Enquiry
  • Directories – Team Event Website Directories
  • Channels – Event Organisers/Meeting Organisers

Our marketing strategy is to…

  • PR – articles in magazines
  • Event – Hold a free event for relevant buyers
  • Introductory calls to Team Building buyers
  • Social Media
  • SEO
  • Flashmob



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