Spillah (SMART 100)
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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
Spillah
This innovation initially came to life when…
I was holding four cans of beer whilst waiting for the Jesus and Mary Chain to come on stage at the 2008 V Festival.
Like all cans at festivals, the four cans had been opened at the bar. Someone bumped my elbow and the bottom can in one hand fell to the ground and the beer in it exploded out and covered me in beer. Two thoughts came into my head: “Crap, there goes seven bucks,” and then, “I wish I could re-seal the cans after they open them at the bar…” And that’s when I came up with the Spillah can lid.
WHAT & HOW
The purpose of this innovation is to…
…allow the user to comfortably hold two opened cans in one hand. It allows you to drink from the top can whilst holding the bottom can and not spill a drop from the bottom can.
It does this by…
…clipping on to the top of the bottom opened can. The second can is then stacked on top of the Spillah and held in place by a stacking wall. Any liquid that comes out of the bottom can when the connected cans are tilted is contained by the Spillah and simply falls back into the bottom can.
PURPOSE & BENEFITS
This innovation improves on what came before because…
…the punters at festivals had to hold two cans in one hand and would spill contents from the bottom can when they raised their arm to drink from the top can. Spillah also saves the contents of a can if the can is dropped as well as preventing contamination from the ground or spiking.
Its various benefits to the customer/end-user include…
…comfort, saving money by not losing dropped cans, preventing contamination and spiking of drinks, saving time queuing at the bar because they can hold more drinks and leaving one arm free to rock, love, eat or give the finger.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
…the punters at festivals and sporting events.
Spillah is also a new, highly visible promotional product with good retentive value for companies that target the people at these events and currently use coolers, caps or t shirts to promote themselves.
Spillah also provides a new retail opportunity for venues and events. Coolers at these places sell for $8 to $10. They could sell a Spillah for the same price.
DISTRIBUTION STRATEGY
It is available for sale through…
…the spillah.com website. The website also contains contacts for larger sales of branded Spillahs.
If you are at a music festival in Sydney you might run into me and my backpack full of Spillahs, which I sell for $5 each.
Our marketing strategy is to…
…pitch to breweries, festivals, sporting organisations and high-profile companies around the world. We have already met with Fosters, Good Vibrations Festival, Austereo, Diageo and Schweppes. We are currently setting up meetings with the AFL, NRL, V8 Supercars and several music festivals. We are also negotiating agency representation for the UK and South Africa.
SUPPORTING IMAGES
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