Home Smart 100 2011 Freelancer.com (SMART 100)

Freelancer.com (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.


This innovation initially came to life when…

We realised that although there are 6.8 billion people of the earth, only 2 billion have the Internet. However, they are now getting online at record rates. While people join up, looking to improve their socio-economic situation, the Internet began delivering a tectonic shift to the global labourforce.

Freelancer.com was created to facilitate this shift — by connecting businesses of all sizes to the world’s largest liquid workforce — over 2.3 million professionals.


The purpose of this innovation is to…

Freelancer.com provides businesses of all sizes with much-needed access to the world’s largest liquid, talented workforce. It allows businesses to start — and grow — at a significantly lower cost.

It does this by…

Freelancer.com facilitates a great shift in the global workforce by providing a safe, protected, yet powerful online platform for businesses to have small projects completed. With ratings systems, milestone payments, exams for freelancers, and a host of innovations and new features, it is the largest and safest website in the world for connecting businesses to freelancers.


This innovation improves on what came before because…

Freelancer.com is better than any competitor because:

  1. It is bigger than every other freelancing and outsourcing site in the world, with 2.4 million users. A larger userbase means more talent, competition, and better prices.
  2. Other sites might specialise in one facet of work like logo design or website design, but Freelancer.com allows you to outsource virtually anything!

Its various benefits to the customer/end-user include…

The benefit to businesses is that they can tap into virtually unlimited labour at next to no cost, vastly improving their profitability, competitiveness, and ability to grow in their local market and service customers.


In the past, this problem was solved by…

No-one has ever had a freelancing platform the size and significance of Freelancer.com before.

The rapid adoption of the Internet has facilitated this displacement of global labour, which was not possible before billions of people had Internet access.

Its predecessors/competitors include…

As above.


It is made for…

There are two primary users of Freelancer.com: freelancers and employers.

Employers can be anyone from an individual, or a small business, all the way up to a large enterprise. Anyone that wants a job completed quickly and efficiently should use Freelancer.com.

Freelancers with talent in their fields from all around the world can use Freelancer.com to gain employment, develop and monetise their skills.


It is available for sale through…

Freelancer.com, Freelancer.co.uk, Freelancer.com.au, Freelancer.co.nz, Freelancer.de, Freelancer.sg, Freelancer.hk, Freelancer.ph

Our marketing strategy is to…

We communicate with businesses and freelancers around the world through highly targeted advertising, telling our story through the media, the Freelancer.com blog, and various social media platforms.


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