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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
iMinds Digital eAudioBooks and eBooks
This innovation initially came to life when…
Olivia Wood was driven by what she saw as emerging trends in “Education/Entertainment” consumer products and the proliferation of personal technology in all aspects of modern life. Riding the emerging eBook and eAudioBook growth wave, the timing was fortuitous. iMinds has carved a strong niche in the new publishing space, securing all major eBook and eAudioBook distributors and having strong sales uptake from the new information consumer…dedicated to getting the most from their tech devices.
WHAT & HOW
The purpose of this innovation is to…
…deliver bursts of knowledge on an array of topics through MP3s and eReaders. By creating concise and self-contained knowledge grabs of important general knowledge topics, iMinds makes it easy to fit a little learning into every day.
It does this by…
…creating easily digestible, accurate and entertaining knowledge grabs which are accessible through modern devices in a way that they can be accessed whenever the consumer has a spare moment. In this way, iMinds enables us all to increase our general knowledge in a way that is interesting, convenient and, above all, fast!
PURPOSE & BENEFITS
This innovation improves on what came before because…
…it is embracing the short-form. We all wish to get the most out of every moment and by presenting factually accurate, well researched and entertainingly presented information grabs, iMinds helps us get the most out of any spare moment…or even those times when we are commuting/exercising with our hands busy and our minds empty!
Its various benefits to the customer/end-user include…
iMinds is accurate, engaging and entertaining. By following a similar format of knowledge, no matter what the topic, users are able to get broad overviews of many different topic areas in a way that is both convenient and entertaining.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
…all people with access to modern devices who are looking to get the most out of their time by using fast-learning to increase their general knowledge every day. It can be used while exercising, commuting, traveling and any other time when you can set aside eight minutes to learn something new and interesting. With topics across a wide range of categories from History to Sport to Politics to Religion, there is something of interest for every consumer segment.
DISTRIBUTION STRATEGY
It is available for sale through…
…all major eBook and digital Audiobook distributors including Apple iTunes, iBooks, Kindle, Audible, Nook, Kobo, over 10,000 public libraries throughout the world and many other digital sales channels.
Our marketing strategy is to…
…explain our concept to the consumer through social media, PR, some advertising and digital retail placement.
SUPPORTING IMAGES
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More about the READERS’ CHOICE INDEX
