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News, opinions and advice on marketing and the rapidly evolving media landscape.
Considering the layperson’s interpretation of the Nash Equilibrium, a cornerstone concept of game theory, Warrp’s relationship with the concept lies in creating the optimal outcome for buyers and sellers on its platform.
Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.
Companies that are putting time and money into building a consistent customer experience are seeing increases in profits, customer retention, and overall performance. In fact, according to PwC, 82% of top-performing companies maintain a strong focus on using technology to boost human experience.
Struggling to build your social media following? Franziska Iseli, bestselling author and co-founder of marketing education platform Basic Bananas, is launching a new book on social media marketing to help.
While being on social media is important for business, it doesn't suggest you have got to air all the massive platforms.
The program allows users to access TRAVECH and its unique multi-point API; operators can partner with other operators to share their fleet, obtain global reach, and access the aircraft’s instant live availability and accurate prices.
Mums can have their voice heard and share their dream Mother’s Day, post-pandemic, via a new survey created by three Australian female entrepreneurs.
In response, millions of workers around the world began freelancing for the first time, as a way to insulate themselves against the economic uncertainty. In other parts of the economy, new work opportunities are opening up. The nation-wide shift to remote work has opened up more opportunities for digital workers to work when and how they want to.
Negotiations are a delicate balance of give and take. Learning to strike this balance is necessary for any entrepreneur hoping to build a flourishing business.
Lyka Pet Food, a direct-to-consumer fresh pet food company has announced that it has acquired The Wholesome Dog, a Melbourne-based competitor.
A recent survey conducted by the Australian Cyber Security Center found that small to medium-sized businesses (SMBs) who outsourced their IT security believe they are better protected than they really are, and that one in five SMBs didn’t know ‘phishing’.
With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.
Many organisations have discovered that the majority of tasks can be completed and executed effectively within remote setting. One of the most positive elements of the COVID-19 pandemic is the opening of a global talent pool that is now accessible in ways we have never fully explored in the past.
With organisations working remotely, it is hard for business leaders to feel connected to their teams - out of sight, out of mind.
By giving back to the community, actively taking part in philanthropic causes, and providing positive social value, businesses have the power – and responsibility to make a difference and build brands that make a lasting impact on their communities and the world around them.
To start with, a Business Plan should describe what business you are in, the products or services you will sell to make money and how it will operate, including what staff you may need.
Preparing for growth requires a combination of strategies deliberately pushing a company towards new achievements. CRM automation is one strategy that keeps showing up wherever remarkable growth is taking place.
The reality is, it’s not as simple as another search engine platform stepping in and taking over.
Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.
Consumer generated content has fundamentally changed the way marketers approach content creation - especially in the video realm.