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News, opinions and advice on marketing and the rapidly evolving media landscape.

Here are five good reasons why you should let your staff use social media...

Millennials will soon become the biggest employee group in the world and they are a segment which has grown up using digital technology. Millennials communicate...

Are you looking to boost your business sales using social media? Here are 5...

Social media is a vital tool for all business’ big and small. Utilize this platform successfully and it can help boost almost every aspect of your business.

How can your business use VoIP to enhance customer experience? [INFOGRAPHIC]

As this infographic from Paradyn shows, customer experience can be greatly enhanced by the adoption of VoIP phone systems.

Marketing is like dating: how to take your prospects from Tinder to ‘Netflix and...

Marketing is much like dating. There are a series of steps and events that must take place in order for a relationship to develop and get more serious.

These are 5 marketing tactics every small business should be focusing on in 2019

Keeping a small business afloat is hard enough without having to worry about marketing online and connecting with audiences on social media. I get it, you’re swamped and you probably don’t know the first thing about marketing. But what if I told you that this was a sure fire way to rapidly scale if not double your business?

These are the 2019 logo trends every business owner needs to know [INFOGRAPHIC]

Tapping into the hottest new design trends is one way to keep the face of your brand looking fresh and relevant, and this year it seems that designers are willing to push boundaries more than ever before.

Here are 7 digital marketing trends your business needs to pay attention to in...

The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.

Let’s get this party started! The beginner’s guide to hosting a startup business event

Throwing a fantastic startup bash is certainly a great way to announce the presence of your business to the world, but packing a room full of people when your business is still in the early stages of development can be a challenge.

Mobile pitfalls: why businesses need to go back to basics for successful mobile strategy

I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.

The value of infographics in marketing and which style you should use for your...

Infographics are a nifty tool used by digital marketers to help share content, while increasing reader engagement. What was once a powerful tool has become essential to any marketing strategy...

3 things you should be doing right now to kickstart your digital marketing in...

For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.

How building app retention is like dating and getting engaged [INFOGRAPHIC]

Keeping users on mobile apps is no easy feat! Many mobile marketing teams focus their efforts on user acquisition. This is no surprise since there were nearly 178 billion annual app downloads in 2017.

Here are 4 mobile marketing tips that every Australian entrepreneur should know today

The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready

What every business owner needs to understand about visual marketing in our digital age

It doesn't seem to matter how advanced the technology and marketing worlds become — there's always going to be a place for traditional advertisements too.

Here are 5 ways how your business can use video to boost employee engagement

Considering millennials and Gen Zs will make up 50% of the global workforce by 2020, and already account for the highest consumers of video content – spending between 18 - 53 minutes a week watching videos – it makes sense for companies to communicate with them in a way they can relate to.

How colour psychology impacts your brand: is your business sleeping on its benefits?

99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.

Social media success for SMEs: here are 3 key lessons I learnt from my...

My husband and I established Little Birdy & Me towards the end of 2016. We launched a  laser cutting and engraving businesses, creating personalised...

Geospatial data isn’t just for marketers, here’s why every business needs to have it

Across all industries, retail and marketing included, geospatial data can be just as influential and vital to success. It’s less commonly discussed, and not completely understood by many. Unlike location data, it involves the spatial and logistical information about a particular position, region or area.

How much should I spend on my brand, and when? A guide to branding...

It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?

5 things you need to know about what millennials are demanding from brands

Think about the social media storm that followed the Australian cricket ball-tampering scandal and the Cambridge Analytical data scandal. Brands need to work harder than ever to not only earn Millennials’ trust but to keep it.

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