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News, opinions and advice on marketing and the rapidly evolving media landscape.

Out with old, in with new: How video resumes supplement traditional resumes

Many organisations have discovered that the majority of tasks can be completed and executed effectively within remote setting. One of the most positive elements of the COVID-19 pandemic is the opening of a global talent pool that is now accessible in ways we have never fully explored in the past.

C-Suite executives’ guide to facing mental health issues during the COVID-19 pandemic

With organisations working remotely, it is hard for business leaders to feel connected to their teams - out of sight, out of mind.

Hobbies that will make you better at building a real legacy through your work

By giving back to the community, actively taking part in philanthropic causes, and providing positive social value, businesses have the power – and responsibility to make a difference and build brands that make a lasting impact on their communities and the world around them.

Everything you need to know about the financials when kicking off your startup

To start with, a Business Plan should describe what business you are in, the products or services you will sell to make money and how it will operate, including what staff you may need.

Here are six powerful benefits that CRM automation can unlock for your business

Preparing for growth requires a combination of strategies deliberately pushing a company towards new achievements. CRM automation is one strategy that keeps showing up wherever remarkable growth is taking place.

Australian businesses have an unhealthy addiction to Google. What can be done?

The reality is, it’s not as simple as another search engine platform stepping in and taking over.
Hugh Tresedar and Mike McKiernan of Flotespace

Online boat marketplace Flotespace sees 675% growth over summer months

Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.

The importance of viral marketing and reaching your Gen Z customers through user generated...

Consumer generated content has fundamentally changed the way marketers approach content creation - especially in the video realm.

10 pieces of equipment you need for vlogging – Insight from Georges Cameras

Even with a basic set of tools, you can create some incredible content with great production value.
Vistaprint dives deeper into design, joining forces with 99designs

Vistaprint dives deeper into design, joining forces with the creative platform, 99designs

The combination of 99designs’ large network of talented freelance designers and Vistaprint’s more than 20 million customers will create a global platform which will make it easy for small businesses to access both professional design services and great marketing products in one place.
What to do when a pivot opportunity knocks - Insight from Good Things

What to do when a pivot opportunity knocks

When you evaluate an opportunity, find the overlap of your current business, and the potential future business you can see if you did take the opportunity presented.
In the battle between freemium and free trial, there’s one clear winner - Zuora insight

In the battle between freemium and free trial, there’s one clear winner – Zuora...

A study conducted by researchers at the University of Technology Sydney and published in Management Science found that the free trial model is more effective than the freemium model.
Are you trying to be everything to everyone? - BrandQuest

Are you trying to be everything to everyone?

Segmentation allows your company to ‘tailor your offer’ in order to become differentiated, more meaningful and highly relevant to a discreet section (or sections) of the total market.
app

Here are 5 simple, low-cost ways to massively improve your business’s app

It’s no secret that a well-designed app should help a business achieve their goals faster and more efficiently, helping their customers to get what they want, when they want it.

Here are 6 low-budget marketing strategies every start-up can afford

Your start-up's future relies heavily upon your marketing strategies, and if you have a low budget, your options might seem limited.

Here the 7 best marketing solutions for a new company [SPONSORED]

It goes without saying that running a successful business is quite daunting. Even more day ting is starting a new business from...
video

Here are 5 great tips for creating fast, easy and engaging marketing videos

Not only is visual content a time-efficient way of reaching customers, it is also a highly engaging and effective way of capturing and maintaining online attention.

Why you should use motion graphics in your marketing and social media

In the world of digital marketing, video reigns supreme. This is evident in Animoto’s Social Video Trends: Consumer and...

5 ways to help keep your customers informed about changes to your business

Regardless of the size, location and industry of your business, your customers are probably coming to you right now with a flood of questions

Video calls are here to stay: 3 ways how SMBs can use Zoom to...

Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.

FREE BUSINESS TOOLS

How to zig when everyone else is zagging, with Julio De...

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE