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News, opinions and advice on marketing and the rapidly evolving media landscape.

5 ways to help keep your customers informed about changes to your business

Regardless of the size, location and industry of your business, your customers are probably coming to you right now with a flood of questions

Video calls are here to stay: 3 ways how SMBs can use Zoom to...

Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.

“You sent what?!” Here’s what to keep in mind about automated emails during COVID-19

Continuing blindly with pre-programmed automated marketing and communications during a period of flux or crisis is not just short-sighted, it’s customer service and branding suicide.

How to get more sales in ecommerce using a conversion heuristic [SPONSORED]

You have to focus on getting these conversions in order to get your sales in order to increase your revenues and stay in business, especially if you’re an ecommerce business, focusing on Aliexpress dropshipping

How to get the most from customer experience (CX) in this coronavirus climate

As the COVID-19 pandemic accelerates a business-critical need in Australia to pivot services and embrace digital technologies, there’s a risk that too many businesses...

How to pivot your marketing and sales strategy during this COVID-19 crisis

This coronavirus has done nothing if put things into perspective. It's showing companies the value of having a strong marketing and sales strategy.

Trust, camaraderie and ‘donut time’ – the keys to sales success when remote working...

There are real trade-offs in going remote - almost all of which revolve around the simple fact that team members are not in the room.

The innovative social strategy that achieved 43x ROAS for West Elm – and won...

As COVID-19 continues to impact businesses around the world, brands are looking for advertising strategies that are cost-effective and generate much-needed revenue.

Get used to video: it’s here to stay, and it’s about to get a...

Vudoo has spent a little over two years refining, tweaking, updating and pioneering interactive video—ushering in next-generation video engagement that has applications in marketing, HR, education, e-commerce and more.

Stay connected, even from a distance: 6 tools to help strengthen your business’ online...

An online presence can help you to continue operating and maintain communication with your customers, helping you to manage their expectations and assist them through these uncertain times.

The top 5 video marketing statistics every business should know in the new decade

If your business is of the mindset that video marketing is just a fad that won’t replace the more traditional methods of marketing, think again!

BUILD YOUR FIRST B2B FUNNEL – 10 DAY CHALLENGE

Isn't it time that you FINALLY embraced online lead acquisition, digital rapport building and injected SYSTEMS into your sales and marketing, like...

New report from Vamp reveals how marketers will work with influencers in 2020

75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency

FIVE INSANELY OBVIOUS FUNNEL FILLERS FOR B2B

In the endless pursuit of ‘new leads’, far too many business owners and professionals in the B2B space overlook the obvious. That’s...

The 10 Commandments of LinkedIn for Business

Most people use LinkedIn as an extension of their CV, as a way to get their next job. But if you run...

[INFOGRAPHIC] THE 10 COMMANDMENTS OF LINKEDIN FOR BUSINESS OWNERS

Most people use LinkedIn as an extension of their CV, as a way to get their...

Are physical stores going extinct? Bricks and mortar retailers join threatened species list

The announcement that Bose intends to close 119 stores across Australia, Europe, Japan and North America should come as a warning to offline retail outlets. Online shopping is far surpassing walk-in outlets.
A man in front of camera recording a video to share it in internet. Vloger shares a bradcast in blog or video log. Video bloging, web television or embedded video concept. Violet palette. Vector.

How startups are using explainer videos to sell their products successfully [VIDEO]

Here’s a list of the 10 best startup explainer videos that can offer you great inspiration for your own.

These are the top 10 branding and graphic design trends for SMBs to watch...

The company reviewed thousands of design projects in progress on its platform right now and worked with its global designer community to identify the up and coming trends that will shape small business branding over the coming year.

FREE BUSINESS TOOLS

How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

FREE BUSINESS TOOL

Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE