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Success! Apparently, it’s all in the lighting [VIDEO]

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This is a cracking ad from GE for one of its super-duper new light bulbs.

How do you make light bulbs interesting?

Well, you get Jeff Goldblum to agree to a stunning amount of hair product, for starters.

This is a funny ad that still manages to showcase some neat new technology.

New GE ad stars Jeff Goldblum

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