Home Smart 100 2011 LoadMax (SMART 100)

LoadMax (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.


This innovation initially came to life when…

When I came home from London and found it was so costly to move my furniture, I thought there must be a better way. And then I bought a few items from regional Australia and eBay and realised it was more expensive to ship these items then paying for them! I just wanted to create a way to support regional businesses but also create a win-win situation for transport providers.


The purpose of this innovation is to…

…create an online marketplace for transport providers and customers — and boost business whilst saving CO2!

It does this by…

…technology and matching customers needing to move items from A to B with transport providers going in that direction.


This innovation improves on what came before because…

…of the cost of moving items across Australia. It provides transparency and a better way to price the moving of your goods as well as creating better efficiency of our resources and roads.

Its various benefits to the customer/end-user include…

It creates a win-win situation for both parties. Transport providers can bid on hundreds of items of work and customers can receive a better price to move their goods…which in turn supports online businesses.


In the past, this problem was solved by…

It creates an online marketplace – the first in Australia for the transport industry and for customers.
It saves on CO2 by providing a marketplace to create efficiency.

Its predecessors/competitors include…

Better prices for moving your online goods and better transparency. You know if you’re getting a good price whilst helping the environment.


It is made for…

People who have online businesses in both regional and metro areas.

eBay buyers and sellers.

Those who are moving house who need a bargain price.

Farmers who need a fairer price in moving their crops from A to B.

Transport providers who need extra work and want to make sure their trucks are full.


It is available for sale through…

…only via online.

Our marketing strategy is to…

  • Traditional Press releases in regional and metro Australia
  • Social Media campaign targeting online shoppers
  • Gumtree and eBay users – marketing campaign on both sites
  • Radio
  • TalkBack
  • TV
  • Word of Mouth



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