Home Smart 100 2011 ASSOB Early-stage Capital Raising Process and Platform (SMART 100)

ASSOB Early-stage Capital Raising Process and Platform (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Early Stage Capital Raising Process and Platform

This innovation initially came to life when…

Tony Puls operating as a one-man band realised that he was never going to serve the needs of SME’s Australia-wide by himself.


The purpose of this innovation is to…

Efficiently and effectively raise capital for early-stage businesses needing growth capital. This is done by increasing the competence of those seeking capital and matching them to those with capital to invest.

It does this by…

By using ASSOB’s innovative and sophisticated processes, platform and people, a business has the best chance to raise the capital it needs to. The ASSOB platform shepherds businesses through an ordinarily complex and frustrating process with efficiency and effectiveness. Put simply, it works, and success can be seen for each entrepreneur as it is fully transparent.


This innovation improves on what came before because…

…it works. Time and time again businesses that have pitched themselves until they are blue in the face put the matter on ASSOB and raise the capital that eludes them. Right through post-GFC, ASSOB continued to raise funds for businesses while angels and venture capitalists were in retreat. Nowhere in the world is there a platform as effective as this.

Its various benefits to the customer/end-user include…

The customer, through a series of predetermined steps, puts themselves in the position where their opportunity can be communicated to the world in a manner that is respectful, fair and proven to succeed if they have done their job right.


In the past, this problem was solved by…

Advertisements, casual meetings, formal meetings and a myriad of connections and contacts with the hope that a random shotgun blast out into the world would yield investors.

Its predecessors/competitors include…

Venture capitalists, angels and publications like Wholesale Investor. These are all good but are not really helpful to the entrepreneur other than maybe getting the money. ASSOB does extensive preparatory work for the offer and the company prior to this.


It is made for…

Companies and entities requiring between $600,000 and $5 million expansion capital.


It is available for sale through…

At www.assob.com.au

Our marketing strategy is to…

…consider the questions WHY. Why do we do what we do? Because there are so many sad stories about wonderful innovations where the founders have had their jewels stolen from under their eyes or their innovation has not seen the light of day because the funds sought are not available from banks and are unattractive for angels and venture capitalists.


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