Home Featured Slider Anthill's SMART 100: Readers' Choice Revealed (2012)

Anthill's SMART 100: Readers' Choice Revealed (2012)


They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries both old and new, from organisations large and small.

They are the spoils of skunkworks and represent the rigours of R&D. Above all else, they sure have a lot of friends!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

At the conclusion of the Readers’ Choice component, we promised to tally up the results and create an Index according to the votes of our readers. And here they are!

And the 2012 Readers’ Choice are…


PaperAct Electronic Filing Cabinet 1641
Employee Attachment Inventory (EAI) 922
Bamboo Bubby Bag 680
Buffed 662
Baby Ink 606
Crowdsourced Pricing Consulting 436
Andable | When you buy, we share 371
We Teach Me 352
Little Space Heroes – virtual universe 349
Inspection Apps 312
GiggedIn – Revolutionising the way music events are booked 306
Campaign Social 304
PT Manager Pro 244
BoomVox Amplify 234
RecruitLoop – Online Recruitment 228
The Scrubba wash bag 192
in2loyalty mobile loyalty card 190
cloudsafe365 163
Xamling Pty Ltd 161
Bleeply 161
Yellowfin for the iPhone & iPad 149
HSC Tutorials 146
Start-up & Go 129
buildAR.com 123
Online Project Management Portal 108
Building Site Safety Game 93
PropConnect 88
BuildingIQ 87
iRekon – Data Reconciliation 85
Imaginabox 84
iPledg Crowd Funding Platform 78
www.jedo.me 74
Sterling and Hyde Custom 68
Mozo Travel Money Hub 67
Synaptor Observations 67
Wardy 61
Rocksolver Software for Sustainable Construction 60
Blurb Maker 57
Handle Your Own PR 57
Pepperstone Razor Forex Trading Account 56
Insect lovers edible insect pack 54
Progress Claim 48
ENEdropp 46
ClebLabs*(TM) 45
Befree Bookkeeping & Accounting Service 41
Carcloud Kiosk 40
Know The Game 40
Recruitment Coach 36
Tibouchina ‘Fantasy Flowers’ 35
NuRON 32
Naming Right Solutions, a part of SAI Marketing Counsel 26
DEMS (Digital, Ethical, Millenial, Sustainable) Leadership Model 25
WotsDoin.com 24
StyleRocks – Online Jewelery Designer 23
Barkles 22
DriftProof Sprayer 18
Cubic Promote 14
USA Parcel Forwarding 13
TouchPoint 11
Microcell Arrays 11
Biotechnix Diesel System 7
Smart Energy Groups SEGmetering system Version 2 7
iProperty.com 6
BuyReply 3
Chamaeleon 3
Get Me Online 3
HealthKit 3
iasset.com 3
Zen Energy Storage System 3
Serval Mesh 3
Wide Waste Adjustable Bathroom Appliances 3
Bankruptcy and Insolvency 0
Bendelta Strategy Implementation Tool 0
Boutique Growth Solutions 0
Utilibill – cloud enabled platform for converged telco and utilities 0
Small World – social cloud based training software 0
Handmade Bride Magazine 0
Interior Secrets 0
Karma Contacts 0
Money Rules 0
Pearl Recruitment Group 0
Search Bird Technology 0
Stop Motion Fun 0
Straight Through Processing 0
Tailored Artworks 0
Tapestry 0

How did we do it and why was it done this way?

Let’s be frank. Readers’ Choice Awards are usually conducted for two reasons.

The first is to provide readers with a voice. This is obviously a good thing. It takes the decision making process away from a few and gives it to many.

The second is to raise awareness. In our world, that could also be interpreted to mean, ‘get more traffic’.

As such, we acknowledge that many award programs often end up becoming (for want of a better description) media sanctioned popularity contests. And with acknowledgement comes acceptance.

So, rather than rail against this hard fact (Oh, the inequity!), we decided to ignore our internal cynics (the ones in our brains, not just the ones in our office) and reward voters according to the effort they put in to reach their own networks.

That’s right, we empowered our entrants to kick start the marketing for us.

And, to state the obvious, if success is built on marketing flair (even partially), these 20 are likely to have a bright future.

To see how they ranked according to our maven judges, click here.