The new social network has become a phenomenon of the last decade. TikTok gained an audience so quickly that many did not even notice how he took a leading position in the list of the most visited sites.
The platform became famous for entertaining short videos and lip syncs when the main audience of the site were teenagers and children. But now the situation has changed dramatically.
Now TikTok is used not only for personal use. You probably know how important it is to be on the same wavelength with your consumers and the public in general. For this reason, such people as entrepreneurs, influencers and politicians came to video hosting.
All of them are engaged in promoting their accounts: they develop content plans, buy tiktok followers, follow trends, work on the design of the page and try to get into recommendations as often as possible.
This is a clear indicator that the network has attracted many new adult paying users. If your company still does not have a professional page on TikTok, then it’s time to fix it.
Where to start your journey online?
Obviously, the first thing to follow is to create an account. But this process needs to be approached responsibly, so as not to waste time correcting errors later. Come up with a nickname that will be easily remembered by users, and will be short and readable. It can be a company name, an abbreviation, or an interesting association. Minimize the number of spaces, hyphens and dashes to make it easier for potential subscribers to find a company.
Write a few suggestions about the company in the description. You need to attract the attention of users as soon as possible. Come up with something unique and interesting, but do not abuse complex terms and professional slang so that the text is understandable to every user.
A successful portrait of an entrepreneur or a colorful logo is a great option for the main profile photo. Many people remember visual information much better, so try not to change the avatar in the future so that users can always find you among other authors.
Buy tiktok followers cheap to create a base that you can count on in the future. Most beginners use this opportunity to start moving quickly and efficiently on the site. It is known that the more fans on the page, the more often and more willingly other users will subscribe to the account.
Today, the number of subscribers is an indicator of success and popularity, and you can create a presentable page without spending a lot of time, resources and money on it. It is enough to turn to a trusted company that provides high-quality services for the sale of followers and become much more competitive than accounts that do not have viewers at the initial stage.
Important features of the platform that you need to know about
The first videos are the most important in the profile
Not many people know about this, but the algorithms of the network are designed in such a way that they actively promote new users in video recommendations to understand whether they are interesting to the public.
How does this happen? The artificial intelligence reads the text, voice and analyzes the picture, if no violations are detected, it sends them to a narrow circle of people for viewing. If the clip gets a lot of responses, then the video will be shown to an increasing number of users until interest in it subsides.
Therefore, it is important to create high-quality interesting videos from the very beginning, explore trends and watch content from competitors to understand which clips are popular and gaining a large number of views.
Communicate your idea in a simple and accessible way
Modern society is used to perceiving most of the information in video format. But unlike Instagram and YouTube, you don’t have to chase after the perfect quality and a beautiful picture. Users of the youth network appreciate humor, honesty, creativity and naturalness. If you use this in your videos, you will get a lot of views, which will eventually lead to an increase in sales.
Annoying ads have tired everyone
Advanced entrepreneurs have learned how to integrate information about their brand, products and services into fascinating or funny stories. It will take you some time and effort to master this technique, but the less your clips look like ads, the more users will be interested in the company.
Tell us about a funny case at work, show ridiculous correspondence with customers (this is very popular) or prove the fascinating process of creating things of your own production.
Summing up, we can definitely say that promotion on TikTok will bring excellent results if you follow the tips we shared above, use high-quality promotion methods and constantly monitor trends to create relevant content. Do not forget to communicate with the audience in order to establish a more personal contact that will increase loyalty and trust in the brand. Good luck!
Gerald Ainomugisha is a freelance Content Solutions Provider (CSP) offering both content and copy writing services for businesses of all kinds, especially in the niches of management, marketing and technology.