Home Smart 100 2012 Xamling (SMART 100)

Xamling (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Xamling (VIC)

This innovation initially came to life when…

This innovation came to life when Jordan and Alex Knight, brothers from Bendigo in regional Victoria, left their employed positions to work in their area of interest without creative limitations: developing applications on new and cutting-edge technologies. As solution architects, graphic and user-experience designers, developers and Microsoft MVPs, we identified that as a small-scale operation we could effectively produce exciting applications with exceptional hands-on customer service to deliver high-quality and rapid solutions.


The purpose of this innovation is to…

Develop beautiful applications that people want to use. We bring clients’ visions to life and provide excellent customer service to them. We develop systems for desktops, tablets, mobile devices, touch screens/tables and Xbox.

It does this by…

Determination and courage to deliver on new devices and technologies. We are constantly communicating with our clients and professional peers to help discover and create what is possible, pushing all to their potential. We manipulate the benefits of the small team to provide one-on-one service from every level of expertise we have to offer.


This innovation improves on what came before because…

We employ a rapid application development methodology that speeds up the process and breaks down the redundant administration. Discussions, deliverables and revisions are conducted frequently to allow feedback so we can polish the application from the start. This allows deliverables that have been reviewed and refined well before the final stages of the project, and greater achievement of client expectations.

Its various benefits to the customer/end-user include…

  • Exposure to the most experienced professionals in the field;
  • Rapid development of beautiful applications;
  • Fulfilled expectations;
  • Service beyond completion of the project;
  • Excellent communication throughout the customer experience;
  • Gleaned benefits from our professional networks.


In the past, this problem was solved by…

More traditional methods of process, documentation, communication and development involving large teams of professionals to deliver projects not always to client expectations. Our process and experience with new technologies and professional networks gives us access to the source of development and trends within the industry.

Its predecessors/competitors include…

Many corporate giants are competing with us. We have recently worked on a project up against some of the biggest competitors in Australia. We were successful in being the first to market on the Xbox platform.


It is made for…

People who love beautiful applications! Our clients are a range of media and communications organisations who want to provide fun and innovative experiences for their customers. Some of the people we have worked with include SBS, Microsoft, Telstra, Foxtel, Blackberry RIM, Xbox Kinect, Cochlear and SEEK.

We created the technology showcase that was featured at Microsoft’s annual TechEd event in the Australia and New Zealand keynote, as well as being involved in showcase technology for Microsoft and Blackberry RIM events and keynotes.


It is available for sale through…

Direct contact from either a phone call, a web enquiry or dropping us an email from the details below:

t: 61 3 5440 6622;
w: www.xamling.net;
e: [email protected] or [email protected].

Our marketing strategy is to…

Continue as leaders in our field, maintain our excellent standards and broaden our knowledge and skills to continue attracting business by word of mouth. We have strong professional networks which positions us well within our industry.

Recent additions to our profile include:

  • Placed in top 50 Pitcher Partners Startupsmart awards;
  • Nominees for Telstra Australian Business Awards 2012.



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