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‘Knowledge is power’ as the old saying goes, and this could not be truer for businesses that export into international markets. Many clients I work...
It is becoming common place for companies to offer their employees free lunches, or at the very least, free snacks and drinks. It’s a trend that started popping up at tech giants like Google, Facebook and Twitter, but stories of the successes of these programs have spread and the idea seems to be taking off.
Since its launch in 2015 Aaron Brooks and his business partner Ben McGrath have transformed Vamp into a leading influencer marketing platform with offices around the world.
Soapbox.ai, the Australian start-up provider of an Artificial Intelligence (AI) service automation platform that combines predictive search, natural language understanding and machine learning for service management, has raised $550,000 in an initial funding round.
Queensland-founded tech company RedEye recently raised $10.4 million in Series B funding from a cohort of private and public investors, led by Energy Innovation Capital (USA) with a second round from the Business Development Fund (Australia).
Sydney-based startup Get has completed its latest funding round, raising $3.4 million. Previously known as Qnect, the online platform facilitates payments for university clubs and societies, with large amounts of users in Australia, Singapore and Hong Kong.
Throwing a fantastic startup bash is certainly a great way to announce the presence of your business to the world, but packing a room full of people when your business is still in the early stages of development can be a challenge.
I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.
If you’re not a transgender or gender diverse person, then you have work to do. If you don’t know much about the issues, get educated. Get educated and then help educate your peers. Advocate for change in your workplaces
Infographics are a nifty tool used by digital marketers to help share content, while increasing reader engagement. What was once a powerful tool has become essential to any marketing strategy...
Sydney-based workforce management software solution, Deputy, has closed a AUD $111 million ($81m USD) Series B funding round to accelerate growth, transform the future of hourly-paid work through new, innovative products and build Australia’s finest product and engineering team. The funding is Australia’s largest Series B secured to date.
Fintech start-up, Athena Home Loans, has closed a $25 million Series B raise, led by Square Peg Capital. Australia’s biggest venture capital investor and industry super fund, Hostplus, and Australian venture firm, AirTree – have also joined the round, taking the start-up’s total capital raised to date to $45 million.
Leading US venture capital firm Greycroft has co-led an AUD $5 million funding round in cloud based Australian HR-technology business Enboarder with Australian VC Our Innovation Fund.
Even if you have a strong track record of business success, sourcing funding that fits your needs and goals isn’t easy. Doubly so if you are already running a business that absorbs your attention around the clock. You simply don’t have the time to play games or make rookie errors.
For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.
Australian tech start-up Incent has partnered with gaming league leader Gfinity Esports Australia to build the world’s first live broadcasting rewards platform powered by cryptocurrency and blockchain technology, now poised to disrupt the world of online gaming.
Keeping users on mobile apps is no easy feat! Many mobile marketing teams focus their efforts on user acquisition. This is no surprise since there were nearly 178 billion annual app downloads in 2017.
According to a 2018 report by the Association of Certified Fraud Examiners in the United States, smaller businesses were reported to lose almost twice as much per fraudulent scheme due to their lack of anti-fraud controls implemented.
The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready
NSW startups have one week left to register interest in pitching for $1 million investment from leading Australian venture capital firm Right Click Capital at StartCon 2018