Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment.
So, what do these two seemingly distinct career paths have in common? Well, if you follow the the stereotypes, both industries attract big personalities, self-publiscists and determined spruikers with extremely tight handshakes.
Aware of this perception, Anderson decided to embrace a different approach.
If you have ever felt uncomfortable promoting your product, selling your service or donning the sales hat, listen to this audio file. Anderson’s candid approach to selling is refreshing. And it begins with transparency and education.