Home Smart 100 2012 Start-up & Go (SMART 100)

Start-up & Go (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Start-up & Go (NSW)

This innovation initially came to life when…

As a digital solutions company, over the past two years, we provided website and online marketing solutions to several clients who were just starting out in business, typically after a corporate career.

We noticed several similarities in their requirements even when they belonged to different industry sectors. They had full-service agency needs, needed to be trained and had comprehensive delivery requirements but low budgets. We built a service package from scratch that could provide all these services but in a process-driven system at a price that they could afford.


The purpose of this innovation is to…

To provide a complete end-to-end digital infrastructure and solution to a new startup entrepreneur — both advice and implementation — from a domain name, hosting and website to online marketing and promotion, even marketing collateral in one seamless cycle.

It does this by…

Packaging the entire range of services into loosely defined but comprehensive scope and deliverables, then implementing it for each new startup customer using a robust methodology, but one that allows for variations for each client.

The customer receives a mix of expert, customised strategy inputs and structured services in website building, SEO, SEM, social media and analytics.


This innovation improves on what came before because…

As of now, the startup team has two alternatives:

  1. Deal with a full service agency that brings a range of expertise and solutions — but this is too expensive for a start-up and so is inaccessible.
  2. Build their own online strategy, then implement it piecemeal using different vendors. This is tedious, time-consuming and risky.

Its various benefits to the customer/end-user include…

Speed-to-market and predictable: the entire digital solution for your new business is laid out in one seamless project plan with a known expected go-live date.

Flexible: unstructured discussions and requirements taken care of.

Convenient: one account manager to deal with.


In the past, this problem was solved by…

Large agencies try to integrate departments to bring about a single window service but it only adds to time consumed. Smaller agencies lack the people who can combine data/analysis, creative and project management skills to deliver seamless projects. We train our account managers to perform this role competently. We bring multifaceted digital professionals on a single process-driven platform.

Its predecessors/competitors include…

  1. Large full-service digital agencies.
  2. Small 1-to-5-people shops with focus on one area: programming, design or search/digital marketing.


It is made for…

New companies entering the marketplace, especially in services such as financial services (financial planning firms or dealer groups), recruitment agencies and coaching/training firms. Most of our clients are such regular, small-scale, service-oriented enterprises.

We also welcome Internet startups providing a consumer product or service online. However, in these cases, the founders often like to handle part of the scope themselves (such as website implementation where the founder is a technical expert).


It is available for sale through…

Our web page: http://startupandgo.com.au.

Our marketing strategy is to…

  1. Integrate this product with business coaching services of a partner; HR departments of companies making employees redundant; offer this service to those of the employees who may like to start their own business rather than look for a new job.
  2. Target members of new business incubators.
  3. Advertise on LinkedIn and Facebook to attract entrepreneurs with new projects.



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