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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
Handmade Bride Magazine (QLD)
This innovation initially came to life when…
One creative entrepreneur was reading through commercial bridal magazines and not finding any real useful information and found the majority of the magazine was full of advertisements — yet they were charging up to $12 a magazine!
WHAT & HOW
The purpose of this innovation is to…
Publish a magazine rich in useful advice from real wedding vendors with real experience to help plan real weddings. It is also easily accessible as it’s an e-mag and completely free for the reader.
It does this by…
Welcoming contributions from experts in the industry. As there is not any payment received for editorial content/published articles, it means all articles are chosen because they will actually give real information to someone planning their wedding. By keeping it on an online platform, we’re able to offer each issue for free!
PURPOSE & BENEFITS
This innovation improves on what came before because…
The content contained within is penned by people from the industry who have real advice to give, and we’re able to offer the publication for free so brides can put that saved money into their wedding!
Its various benefits to the customer/end-user include…
The various benefits to the end user are simple: they get to read a bi-monthly free bridal magazine that actually helps them plan their wedding, and they don’t have to pay for it!
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
In the past, stories were written by journalists — not necessarily articles from real wedding vendors.
Its predecessors/competitors include…
Popular traditional print bridal magazines that are commercial in nature and just full of advertising and no real content. (We all know who they are!)
TARGET MARKET
It is made for…
The magazine is made for women, predominately aged 18-34, who are planning their wedding and are based in Australia.
DISTRIBUTION STRATEGY
It is available for sale through…
The magazine is available for free online on the website www.handmadebride.com.au and brides can also subscribe for free to ensure they don’t miss an issue!
Our marketing strategy is to…
Our marketing strategy first and foremost is to stay true to our vision: real wedding vendors with real experiences helping you to plan your real wedding. As we’re an online magazine it is only fitting that we spread the word online too through related blogs and being active players in social media.
SUPPORTING IMAGES
SHARE THE LOVE
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