Home Articles Anthill’s SMART 100: Winners Revealed (2012)

Anthill’s SMART 100: Winners Revealed (2012)


They’re innovative, Australian, highly commercial and they’re changing the world, one idea at a time.

Yes, it’s time to reveal this year’s SMART 100 index.

What is the SMART 100?

In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment.

Designed to encourage, promote and support innovation in Australia, it identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense.

Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. We don’t even request an historical snapshot of ‘runs on the board’ or commercial achievements.

This is because innovation is future focused. It is about identifying and solving problems in ways that will change the way we live, do business and think.

What was the process?

Anthill readers were invited to submit detailed applications by completing open-ended questions, such as…

This innovation improves on what came before because…

The outcomes of these applications were amalgamated and short-listed to assemble the Top 100. These profiles were uploaded to the Anthill website for judging.

Applicants were invited to seek endorsements from friends, clients and colleagues to determine Anthill’s SMART 100 Readers’ Choice Awards.

At the same time, over 100 ‘maven’ judges were invited to judge 10 applications each, using an online tool developed by Anthill to reflect a set of eight, individually weighted, criteria.

So, what’s a maven?

Most people define a maven as a trusted expert in a particular field. The word comes from the Yiddish meyvn and Hebrew mevin (מבֿין), with the same meaning, which in turn derives from the Hebrew binah, meaning understanding.

For our purposes, a maven also means a person who seeks to pass on this knowledge to others – an intense gatherer of information and impressions, the first to pick up on new or nascent trends and share them.

Mavens play a vital role in the commercial success of new products and services.

Unlike early-adopters, who are attracted to any new technology, mavens are more discerning. They are thoughtful in their approach to the adoption of innovations and that is why they are often turned to as trusted advisers.

A successful innovation may be attractive to your average early-adopter but mavens are the people who will bring a successful innovation into the mainstream.

As a result, Anthill’s SMART 100 are not chosen simply due to the novel or unique nature of the innovations but because of the potential of each to achieve consumer adoption and commercial success.

What were the criteria?

In addition to the the obvious (Is this innovation unique? How similar or different do you think the idea is to other products / services that are currently available to its target market?), Anthill’s criteria delved into areas of equal importance not normally acknowledged by other innovation award programs.

For example, Anthill’s criteria included the evaluation of the innovation against questions designed to measure its potential to self-market (i.e. Is the innovation ‘remarkable’? Is it something that YOU would ‘remark on’ — i.e. talk about or mention — when speaking with work colleagues, friends or family?) and achieve adoption among its target market (Does this innovation respond to a necessity or a want? How important do you think this innovation would be to its intended user?).

Over coming weeks, we intended to reveal which innovations ranked highly against several specific criteria, in an attempt to uncover which attributes create a memorable and commercially viable innovation. The experiment continues!

And the winners are…

WINNER The Scrubba wash bag 119
TOP 10 iProperty.com 106
TOP 10 BuildingIQ Energy Management 102
TOP 10 Microcell arrays 101
TOP 10 Bleeply 99
TOP 10 Sterling and Hyde Custom 98
TOP 10 Bamboo Bubby Bag 96
TOP 10 PerformAir Vent 95
TOP 10 Biotechnix Diesel System 95
TOP 10 Chamaeleon 94
TOP 50 ClebLabs*™ 94
TOP 50 PaperAct Electronic Filing Cabinet 94
TOP 50 Rocksolver Software 94
TOP 50 buildAR.com 93
TOP 50 Blurb Maker 92
TOP 50 DriftProof Sprayer 92
TOP 50 Building Site Safety Game 91
TOP 50 Crowdsourced Pricing Consulting 91
TOP 50 Imaginabox 91
TOP 50 in2loyalty mobile loyalty card 91
TOP 50 Inspection Apps 91
TOP 50 Utilities 88
TOP 50 iPledg Crowd Funding Platform 88
TOP 50 Online Project Management Portal 88
TOP 50 Smart Energy Groups SEGmetering 88
TOP 50 Synaptor Observations 88
TOP 50 Baby Ink (colour free ink) 87
TOP 50 HSC Tutorials 87
TOP 50 Handle Your Own PR 87
TOP 50 Money Rules 86
TOP 50 USA Parcel Forwarding 86
TOP 50 PropConnect 85
TOP 50 Recruitloop 85
TOP 50 Boutique growth solutions 83
TOP 50 Campaign Social 83
TOP 50 GiggedIn 83
TOP 50 Recruitment Coach 83
TOP 50 cloudsafe365 82
TOP 50 Tibouchina ‘Fantasy Flowers’ 82
TOP 50 Serval Mesh 81
TOP 50 HealthKit 80
TOP 50 Little Space Heroes – virtual universe 80
TOP 50 StyleRock 80
TOP 50 Tailored Artworks 80
TOP 50 Bankruptcy and Insolvency 79
TOP 50 Know The Game 79
TOP 50 NuRON 79
TOP 50 PT Manager Pro 79
TOP 50 TouchPoint 79
SMART 100 Yellowfin for the iPhone & iPad 79
SMART 100 Mozo Travel Money Hub 77
SMART 100 Straight Through Processing 75
SMART 100 Xamling Pty Ltd 75
SMART 100 Start-up & Go 74
SMART 100 WeTeachMe 74
SMART 100 iasset.com 73
SMART 100 iRekon – Data Reconciliation 73
SMART 100 Interior Secrets 72
SMART 100 Get Me Online 71
SMART 100 Befree Bookkeeping & Accounting 70
SMART 100 ProgressClaim.com 69
SMART 100 Andable | When you buy, we share 68
SMART 100 ENEdropp 68
SMART 100 Tapestry 68
SMART 100 WardyIT 68
SMART 100 Buffed 67
SMART 100 Employee Attachment Inventory (EAI) 67
SMART 100 Bendelta Strategy Implementation 62
SMART 100 Pepperstone Razor Forex Trading 62
SMART 100 Custom Made Promotional Products 61
SMART 100 Karma Contacts 61
SMART 100 www.jedo.me 61
SMART 100 Barkles 60
SMART 100 Carcloud Kiosk 60
SMART 100 Handmade Bride Magazine 59
SMART 100 Wide waste 59
SMART 100 DEMS Leadership Model 57
SMART 100 Insect lovers edible insect pack 56
SMART 100 BoomVox Amplify 51
SMART 100 Stop Motion Fun 51
SMART 100 WotsDoin.com 46
SMART 100 Pearl Recruitment Group 42
SMART 100 BuyReply 41
SMART 100 Naming Right Solutions 41

Why are there less than 100 innovations in the SMART 100?

Well… it’s a long-ish story.

As mentioned, the SMART 100 is an ever-changing, ever-evolving program.

Every year, we ask applicants to submit their applications “as you would wish it to appear on Anthill”.

This is because the promoted benefits of participation include broad exposure for the innovation, through Anthill’s online community.

The subtlety, however, is lost on a small number of our centum, every year (no matter how pointedly we make the point), and, every year, a small number ask to be removed at the last minute, due to a various number of commercial reasons (usually an irrational fear of idea theft).

Last year, we tried to compensate by including some extras… but ended up with 102!

This year, we stuck to 100 and crossed our fingers. That’s why there are slightly less than 100.

Want to see the Readers’ Choice Index?

If you want to know more about the Readers’ Choice Index, we’ll be revealing the winners next Tuesday.