Home Smart 100 2012 buildAR.com (SMART 100)

buildAR.com (SMART 100)


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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

buildAR.com (NSW)

This innovation initially came to life when…

MOB created buildAR.com, which quickly became WordPress for the Augmented Reality industry. This helps publishers ensure they’re not left behind by the mobile AR and Augmented Web revolution and makes it easy for you to create AR in minutes with no development required.

We launched buildAR 1.0 at ARE2011 in Silicon Valley last year and were invited back to present again this year. We won 2 awards at #tech23 and both the People’s Choice and Investor’s Pick at GeoNext recently.

We’re in active discussions with investors here and the US and expect to close this round by the end of May.


The purpose of this innovation is to…

buildAR.com makes it easy for anyone to create Augmented Reality in minutes. Overlay your content onto the real world and stop using ugly QR codes because now almost any image can trigger AR.

It does this by…

buildAR.com is a web-based Software as a Service platform. It provides the easiest to use and most fully featured, drag-and-drop style user interface available for creating Augmented Reality. Sign up for a free trial and you can start right away.


This innovation improves on what came before because…

We were the first to create the global AR CMS (Content Management System) market and have consistently led the field. We are the only retail service that supports both geo- and vision-based AR and our pricing is second to none.

Its various benefits to the customer/end-user include…

Ease of use, rich features, speed of delivery and affordable cost. Creating your own AR app with your own developers will cost thousands of dollars and weeks if not months. Our customers get started in hours and for only $9/month.


In the past, this problem was solved by…

We were the first AR CMS launched anywhere in the world. We were the first web-based AR CMS to support natural feature/image-based tracking. And in May we will again be launching another world first in Silicon Valley!

Its predecessors/competitors include…

buildAR.com was only preceded by standalone ARToolkit-style applications and development libraries. We defined the web-based AR CMS market and were then followed by competitors like Hoppala, Aurasma and Daqri — but none match our features, price and vision.


It is made for…

Our current target market is content publishers worldwide.

Once our next innovation is launched in May this will expand to include all website owners and will create a truly web-scale business opportunity.


It is available for sale through…

buildAR.com is a self-service web-based platform. We have already attracted thousands of customers from all over the world without spending a cent on marketing. The funds from our Seed Round will be used to expand our marketing efforts.

Our marketing strategy is to…

Community and word-of-mouth-based marketing has worked really well for us so far. But now we are about to move to high profile partnership and event-based marketing as our market quickly expands.


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