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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
WotsDoin.com (NSW)
This innovation initially came to life when…
This innovation came to life when I got sick of my wife always being on Facebook.
WHAT & HOW
The purpose of this innovation is to…
Get my wife off Facebook and onto a platform that is Australian-owned.
It does this by…
PURPOSE & BENEFITS
This innovation improves on what came before because…
No annoying adverts, and no data mining and selling of personal information.
Its various benefits to the customer/end-user include…
Private secure network to share with family and friends what they are doing.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
99% of all social media platforms are supported by intrusive advertising. WotsDoin is the opposite approach.
Its predecessors/competitors include…
Google+, Facebook, MySpace
TARGET MARKET
It is made for…
18-35-year-olds.
DISTRIBUTION STRATEGY
It is available for sale through…
The WotsDoin.com website.
Our marketing strategy is to…
Word of mouth, win a SMART 100 award.
SUPPORTING IMAGES
SHARE THE LOVE
You can show your support for this outstanding Australian innovation in three ways:
- Tweet it: Top left of each page
- Trigger a Reaction: Facebook ‘Like’, etc.
- Leave a Comment: Anonymous comments excluded.
More about the READERS’ CHOICE INDEX.
