Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
The best nine commercials from Super Bowl 2013 [VIDEO]
It's the usually suspects: beer, SUVs, movie trailers, corn chips, soft drink and take away food. But, there are a few surprises in this year's Super Bowl ads.
Banned Super Bowl ad goes viral as SodaStream enters the cola wars [VIDEO]
It's a guaranteed way to get media attention - have you ad banned. It worked for Dick Smith on Australia Day, now it's working for SodaStream at Super Bowl XLVII.
What happens if you Shazam a flushing toilet? [VIDEO]
I did test this myself but, I have a toilet that is almost silent. The best I got was an ad for Zero Dark Thirty. Dylan from Household Hacker got an entirely different result.
Protected: How to master the not-so-secret art of growth hacking for online business growth...
This tutorial is for business owners and marketing managers who would like to better understand growth hacker principles. In 60 minutes, Anthill Magazine...
Are you always looking for ways to be more productive, rather than being productive?...
If you know what the acronym GTD stands for, you may be suffering from an acute addiction to entrepornography. Yes, you read that right.
Are you sick of advertising that shouts at you? How about brands that scream...
Selfridges in the U.K. has stripped the logos off its products and a number of its big brands as part of an anti-brand campaign aimed at offering consumers respite from the relentlessness of marketing messages. Is de-branding the next big thing?
Customer service tips from a plumber? Yes, really
When you go to the hairdresser, you expect a cup of coffee and a recent edition of New Idea. When you take your five-year-old to the doctor, the child expects a lollipop. But when you call a plumber to fix a leak, you expect, well, little. But it doesn't have to be that way!
Is cuteness a factor that helps make a video go viral? Or, do we...
Three days after its release on YouTube the latest ad from Volkswagen has gathered close to half a million views. It's not a particularly remarkable ad. But, it does have a puppy in it.
You may be entitled to privacy, but not everything on Facebook is private. Graph...
Some of the results of Facebook graph are amusing. Some could have dire consequences for the people returned in the search results, gay men living in Iran, as an example. Or, how about a search for married people who like prostitutes, complete with a link to their current spouse?
Should we blame Twitter for the rolling coverage of every disaster? What should television...
Is the real-time coverage of every natural disaster an attempt by television news executives to try to be meaningful in the era of social media? If it is, then I don't think the strategy is working. Personally, I blame Twitter.
Has Facebook ruined your wall with meaningless ads and updates? Here’s where Facebook’s bad...
This video from UCB Comedy, takes a look at what must have gone on in some of the focus groups that Facebook ran when designing some of its features. There is simply no other explanation for some of the functions that the social media behemoth provides.
How four simple words made a boring teaser ad for the Superbowl into a...
American sporting events bring out some brilliant advertising. Hockey ads are flowing again, as are the laughs. But, it's a teaser ad for its Superbowl ad from Taco Bell that is transformed by a simple disclaimer.
How to motivate and influence others [LEADS & LEADERSHIP VIDEO SERIES]
If you lead people or if you aspire to one-day motivate others, this short video reveals an entertaining and powerful lesson about leadership and...
Don’t like parking your car? Coming soon from Audi, the self-parking car [VIDEO]
There is something undeniably sexy about an Audi. And, with the help of some impressie new technology, these cars about to get even smarter than before.
The empty Trojan horse…or how to lose new business opportunities with poor marketing!
Can you imagine the outcome of the Trojan War if the Greeks had failed to fill their wooden horse with soldiers? Instead of a breath taking innovative strategy gaining victory and putting an end to the 10 year siege –the horse was simply pulled inside the city of Troy. Rather than a Greek victory remembered for millennia, the Trojans instead went on to live happily ever after!
Was the Dick Smith Australia Day ad designed to be banned? [VIDEO]
Entrepreneur Dick Smith's ad to promote his Australia made products has been banned, just shy of it's intended Australia Day launch. But, is he doing a 'Kogan'?
How to master the not-so-hidden art of growth hacking to accelerate online business growth
So, you need leads? What about repeat sales? Perhaps its customer engagement you desire? Who ya gonna call? A growth hacker!
Google takes on iTunes with the help from a blue, furry, cookie-obsessed muppet. Yes,...
Samsung seems to be making all the money from Google's Android mobile platform. So, how is Google going to claw back some income from the mobile space? With Google Play and, the Cookie Monster.
WANTED: Roving Reporters for Anthill.
Every now and then, we get invited to a conference, an event or an announcement that we can’t possibly attend. (In fact, it happens...
If you’re doing some outdoor marketing, I think you want this guy to be...
Who even knew sign flipping was possible? Is it some new extreme sport that all the kids are into and I'm just so far behind?
