Marketing & Media

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

In business circles, Groupon will, for a long time, be known as the Chicago-based startup that scored itself a $1.35 billion valuation within a year of launch. For the rest of the world, it is a website that harnesses collective buying to get consumers cheap products and services. But for ambitious startups, the model could also be employed to sell their own goods and services (and never buy advertising again).

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

We all feel good when our customers are delighted. However, the longevity of your working relationship is not dependent forever rolling out shiny new sales and marketing services, but on how you can reduce the clients’ time spent on the basics.

Google is now one of the internet behemoths but it began, like most businesses, as an idea. Now, it seems that there are few areas...

By giving back to the community, actively taking part in philanthropic causes, and providing positive social value, businesses have the power – and responsibility to make a difference and build brands that make a lasting impact on their communities and the world around them.

There are way too many people out there in business bullshitting to themselves, their staff and their customers. The simple truth is that if you run your business like its amateur hour, no matter how much you want to fool yourself and your customers into thinking that you’re smart and good at what you do, eventually you will stumble and the truth will out.

When a searcher types a keyword that has a location modifier in the search term, Google now gives a lot more real estate to businesses with a Google Places (or Google Maps) listing. If you are a business that has solely focused your efforts on organic rankings, now is the time to list yourself for Google Maps, or claim your listing if it already exists. Here are four ways to take advantage of this new Google trend.

Ian Charles Stewart (Co-founder of WiReD Magazine), Warren Coleman (Co-writer and Co-director of Happy Feet), Michael Naimark (Founding Member of the Atari Research Lab, the Apple Multimedia Lab and Lucasfilm Interactive), Shinta W. Dhanuwardoyo (Recognised by Globe Asia as one of the 99 Most Powerful Women in Jakarta), Gerry Gouy (Senior Director, Global Business Development, MTV Networks International), Corvida Raven (One of Time Magazine’s 25 Facebook Profiles You Should Subscribe to Right Now)...

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of different brands.

There are real trade-offs in going remote - almost all of which revolve around the simple fact that team members are not in the room.

Mums can have their voice heard and share their dream Mother’s Day, post-pandemic, via a new survey created by three Australian female entrepreneurs.

Last year's Mother's Day gifts of showy bling and fancy perfume will likely give way to chocolates and bouquets. It's not that we love you any less, Mum. It's the economy, y'know.

Drawing on the 2018 Telstra Small Business Intelligence Report, Telstra Executive Director, Small Business, Brendan Donohoe said the evidence showed small businesses were missing critical opportunities to meet the wants and needs of the contemporary consumer.

99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.

It can seem as if a lot of terms related to business refer to the same things but if you dig deeper,...

Twitter is good for many things. Sharing information quickly, accelerating political uprisings and telling random strangers what you ate for breakfast. However, very few people have mastered the use of Twitter as an effective business tool -- to gather market research, build brand awareness and attract the interest of leads and prospects. This tutorial was filmed as a unit of James Tuckerman's social media monetisation masterclass, in August 2013. It shares how James manages and builds his Twitter feed, almost on auto-pilot. You must be an Anthill Academy member to view this course. Sign up below.

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A study conducted by researchers at the University of Technology Sydney and published in Management Science found that the free trial model is more effective than the freemium model.

Seventy per cent of small businesses that receive mentoring survive for five years or more, which is more then double the rate compared with...