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News, opinions and advice on marketing and the rapidly evolving media landscape.
How freelancers can harness their potential and climb the career ladder post-COVID.
In response, millions of workers around the world began freelancing for the first time, as a way to insulate themselves against the economic uncertainty. In other parts of the economy, new work opportunities are opening up. The nation-wide shift to remote work has opened up more opportunities for digital workers to work when and how they want to.
Protect your business from becoming the next cyber security cautionary tale
A recent survey conducted by the Australian Cyber Security Center found that small to medium-sized businesses (SMBs) who outsourced their IT security believe they are better protected than they really are, and that one in five SMBs didn’t know ‘phishing’.
Parramatta Eels climb onboard the daily deals bandwagon
The Parramatta Eels are all over this daily deals malarkey like footie shorts that have just gone through a very hot wash. In an NRL first, the team will offer fans “unprecedented access” to discounted local business services and activities via the brand-spanking new EelsDeals, a dedicated daily deals platform. Accessible via Facebook, email, Twitter, the Eels iPhone App and word of mouth, each day will see a local business deal promoted to Parramatta club fans.
2011 end of the year awards [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
The ultimate PR toolkit: here’s everything you need to create your own successful content...
We've always found, from personal experience, that it's a lot easier to start working through a checklist than it is to sit down and start whilst looking at a blank page.
Why B2B businesses should incorporate inbound marketing into their email strategy
Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...
These are the top 10 branding and graphic design trends for SMBs to watch...
The company reviewed thousands of design projects in progress on its platform right now and worked with its global designer community to identify the up and coming trends that will shape small business branding over the coming year.
Vodafone auctions the very first sms text ever sent to benefit the UN Refugee...
Vodafone has auctioned the world's first SMS.
It was transmitted through the Vodafone network on December 3, 1992...
SMS payment for school canteen lunch orders now available via Easy Canteen
You might, from time to time, forget to give your kids money to pay for their lunch orders. Or perhaps your children have a habit of using the lunch money you give them to buy lollies instead of the alfalfa sandwiches for which it is intended. Either way, mHITs is hoping both parents and schools will sign up for Easy Canteen.
The future of online content: Where to next?
Content in context equals conversions squared. Brand awareness is great, but unless you can bank that and use that awareness to buy the kids Christmas presents, focus on content that converts as a starting point. Whether your target audience is B2B or B2C; whether your platform is digital, video, print or audio; focus on blending creative, emotion and science in your content marketing to deliver the best results for your business.
Using the 7 Levers for your business [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
How much should I spend on my brand, and when? A guide to branding...
It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?
5 vlogging must-haves for aspiring content creators [SPONSORED POST]
Over the past few years, vlogging has become an insanely competitive field, with some vloggers racking up millions of dollars to match...
The top 5 video marketing statistics every business should know in the new decade
If your business is of the mindset that video marketing is just a fad that won’t replace the more traditional methods of marketing, think again!
What is the Groupon-model and why is it relevant to your business?
In business circles, Groupon will, for a long time, be known as the Chicago-based startup that scored itself a $1.35 billion valuation within a year of launch. For the rest of the world, it is a website that harnesses collective buying to get consumers cheap products and services. But for ambitious startups, the model could also be employed to sell their own goods and services (and never buy advertising again).
How to improve growth in your business using the 7 Levers [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Interviewing tips and techniques [PODCAST]
Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...
Mobile pitfalls: why businesses need to go back to basics for successful mobile strategy
I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.
Video Marketing 101: Here are 5 secrets every business should know [VIDEO]
Any modern day business that is not incorporating some kind of video into its marketing campaigns is missing out on a very powerful element and a very significant audience.
Video calls are here to stay: 3 ways how SMBs can use Zoom to...
Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.
