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News, opinions and advice on marketing and the rapidly evolving media landscape.

32 SEO tips you need to get your website to the first page of...

Are you launching a new website? Updating your existing website? Trying to get more website traffic? This SEO checklist infographic from Tom Donohoe Consulting is for you.

The fear of change – Cricket in the snow and other mysteries

Business leaders must learn to preserve the old while ushering in changes. The example of Test match, One Day and Twenty20 cricket is illuminating, writes Kim Wingerei.

How to build a YouTube empire, with Jim Stewart [ACADEMY COURSE]

Here’s a startling fact.

YouTube is now the world’s second biggest search engine, with over three billion videos viewed daily and 48 hours of video content uploaded… every minute! What are you doing to make your claim in the video marketing multiverse?
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A man in front of camera recording a video to share it in internet. Vloger shares a bradcast in blog or video log. Video bloging, web television or embedded video concept. Violet palette. Vector.

How startups are using explainer videos to sell their products successfully [VIDEO]

Here’s a list of the 10 best startup explainer videos that can offer you great inspiration for your own.
video

Here are 5 great tips for creating fast, easy and engaging marketing videos

Not only is visual content a time-efficient way of reaching customers, it is also a highly engaging and effective way of capturing and maintaining online attention.

Hyper announces marketing partnership with Ask Marketing to assist with Go To Market Strategies

Hyper is setting the strong foundation for a founders’ success early on in partnering with Ask, which will enable them to safely launch their go-to-market mission to achieve sustained success and potential virality. Together, it’s a winning combination.

Interviewing tips and techniques [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

Mobile pitfalls: why businesses need to go back to basics for successful mobile strategy

I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.

We’re are all beginning to recognise our creative power and have social media to...

As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to communicate will...

BUILD YOUR FIRST B2B FUNNEL – 10 DAY CHALLENGE

Isn't it time that you FINALLY embraced online lead acquisition, digital rapport building and injected SYSTEMS into your sales and marketing, like...
Hugh Tresedar and Mike McKiernan of Flotespace

Online boat marketplace Flotespace sees 675% growth over summer months

Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.

What you need to know about creating a successful B2B digital marketing strategy

The importance of using digital marketing strategy in organisational or business-to-business (B2B) is vital for business success. Many B2B sectors like financial and professional services,...

The lost interview with Steve Jobs: a must watch for every entrepreneur [VIDEO]

It still seems a little impossible to believe that Steve Jobs died just over two years ago. Regardless of what you think of him as...

Australia’s online advertising continues year-on-year growth to reach $9 billion

The latest IAB Online Advertising Expenditure Report, prepared by PwC, reveals that whilst year on year growth has slowed (7.1% compared to 11% in 2018) reflecting the downturn in Australia’s overall advertising market, all online revenue categories have experienced growth

Stay connected, even from a distance: 6 tools to help strengthen your business’ online...

An online presence can help you to continue operating and maintain communication with your customers, helping you to manage their expectations and assist them through these uncertain times.

Lyka Pet Food acquires The Wholesome Dog, cementing their position as a leader in...

Lyka Pet Food, a direct-to-consumer fresh pet food company has announced that it has acquired The Wholesome Dog, a Melbourne-based competitor.

How much should I spend on my brand, and when? A guide to branding...

It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?

The ultimate PR toolkit: here’s everything you need to create your own successful content...

We've always found, from personal experience, that it's a lot easier to start working through a checklist than it is to sit down and start whilst looking at a blank page.

Free…The new revenue model

It's the new disruptive business model. And it's coming to a business near you... faster than a speeding bullet! Caveat Emptor. Buyer beware....

Are physical stores going extinct? Bricks and mortar retailers join threatened species list

The announcement that Bose intends to close 119 stores across Australia, Europe, Japan and North America should come as a warning to offline retail outlets. Online shopping is far surpassing walk-in outlets.

FREE BUSINESS TOOLS

The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

FREE BUSINESS TOOL

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE