Marketing & Media

Considering the layperson’s interpretation of the Nash Equilibrium, a cornerstone concept of game theory, Warrp’s relationship with the concept lies in creating the optimal outcome for buyers and sellers on its platform.

Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.

In the world of digital marketing, video reigns supreme. This is evident in Animoto’s Social Video Trends: Consumer and...

When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth - Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto. But it turned out there was one I wasn’t aware of...

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

These days the fight for online real estate is very crowded, and the beach front properties of the internet – aka page one of Google – are hard to come by. With 211 million pieces of online content being created every minute, it’s no wonder it’s hard to gain and keep the attention of consumers in 2018.

Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know...

The new social network has become a phenomenon of the last decade. TikTok gained an audience so quickly that many did not even notice how he took a leading position in the list of the most visited sites. The platform became famous for entertaining short videos and lip syncs when the main audience of the site were teenagers and children. But now the situation has changed dramatically.

Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.

Seventy per cent of small businesses that receive mentoring survive for five years or more, which is more then double the rate compared with...

Google is now one of the internet behemoths but it began, like most businesses, as an idea. Now, it seems that there are few areas...

Keeping users on mobile apps is no easy feat! Many mobile marketing teams focus their efforts on user acquisition. This is no surprise since there were nearly 178 billion annual app downloads in 2017.

The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.

This coronavirus has done nothing if put things into perspective. It's showing companies the value of having a strong marketing and sales strategy.

Struggling to build your social media following? Franziska Iseli, bestselling author and co-founder of marketing education platform Basic Bananas, is launching a new book on social media marketing to help.

When we think of marketing there are a lot of different segments that come to mind, like PR and advertising. These often work in sudden bursts or campaigns driven by budgets and short-term goals. SEO, on the other hand, is an organic approach to marketing. Like farming, but not the genetically modified kind.

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

Millennials will soon become the biggest employee group in the world and they are a segment which has grown up using digital technology. Millennials communicate...