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News, opinions and advice on marketing and the rapidly evolving media landscape.
How to pivot your marketing and sales strategy during this COVID-19 crisis
This coronavirus has done nothing if put things into perspective. It's showing companies the value of having a strong marketing and sales strategy.
Small businesses can leverage marketing benefits out of the social media platforms
Struggling to build your social media following? Franziska Iseli, bestselling author and co-founder of marketing education platform Basic Bananas, is launching a new book on social media marketing to help.
Why SEO is like farming, but not the genetically modified kind.
When we think of marketing there are a lot of different segments that come to mind, like PR and advertising. These often work in sudden bursts or campaigns driven by budgets and short-term goals. SEO, on the other hand, is an organic approach to marketing. Like farming, but not the genetically modified kind.
Learn how to implement your ideas [PODCAST]
PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Digital and social marketing basics: Why knowing your audience is very important
We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.
Here are five good reasons why you should let your staff use social media...
Millennials will soon become the biggest employee group in the world and they are a segment which has grown up using digital technology.
Millennials communicate...
Monarc Global helping airlines and private charter operators to work together.
The program allows users to access TRAVECH and its unique multi-point API; operators can partner with other operators to share their fleet, obtain global reach, and access the aircraft’s instant live availability and accurate prices.
Caravanning in your own backyard can be a great outdoor experience in the lockdowns
Having a caravan enables the individual indulging in any activity to enjoy their surroundings and still be able to retreat to their own boundaries when need be.
Here are 5 great tips for creating fast, easy and engaging marketing videos
Not only is visual content a time-efficient way of reaching customers, it is also a highly engaging and effective way of capturing and maintaining online attention.
How to build a Facebook prospect funnel… in your underpants! [WEBINAR]
Facebook has often been described as the Pub of the internet. In other words, it's a great place to do business! It's the largest social media network in the world... and a powerful business tool. What are you doing to master Facebook?
Larry Kestelman’s Oxygen Ventures is looking for a start-up to breathe $5 million into...
Oxygen Ventures, the venture capital firm founded by successful serial entrepreneur Larry Kestelman, is putting up $5 million for The Big Pitch, a start-up...
32 SEO tips you need to get your website to the first page of...
Are you launching a new website? Updating your existing website? Trying to get more website traffic? This SEO checklist infographic from Tom Donohoe Consulting is for you.
This eCommerce logistics provider is forecasting that online shopping growth will drive product prices...
On the back of new research, leading parcel delivery service
CouriersPlease
(CP) forecasts that the online shopping
industry will have a greater focus...
New report from Vamp reveals how marketers will work with influencers in 2020
75% of those surveyed by Vamp said they had briefed an influencer to do work that would have once gone to a creative agency
Aussie digital companies make impact at International Webby Awards
Eight Australian digital companies have been named as finalists for the 14th Webby Awards. Established in 1996, The Webby Awards are known as the "Oscars for the Internet" honouring excellence on the internet from around the globe.
Reaching your clients with your marketing messages and information products [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...
Is using an email signature an utter waste of time and space?
Recently, I began to think about the way I read emails, and in turn the way people read my emails. You may think that...
3 things you should be doing right now to kickstart your digital marketing in...
For many industries, January is a slow period, where leads trickle to a halt, customers are on holidays and key stakeholders are ignoring their inboxes until February. But don’t despair - this is the perfect time to kickstart your digital marketing initiatives with some fantastic groundwork.
Australia’s online advertising continues year-on-year growth to reach $9 billion
The latest IAB Online Advertising Expenditure Report, prepared by PwC, reveals that whilst year on year growth has slowed (7.1% compared to 11% in 2018) reflecting the downturn in Australia’s overall advertising market, all online revenue categories have experienced growth
How to get more sales in ecommerce using a conversion heuristic [SPONSORED]
You have to focus on getting these conversions in order to get your sales in order to increase your revenues and stay in business, especially if you’re an ecommerce business, focusing on Aliexpress dropshipping
