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News, opinions and advice on marketing and the rapidly evolving media landscape.

Why B2B businesses should incorporate inbound marketing into their email strategy

Email marketing has a ROI of a whopping 124 percent and that is why it has undoubtedly emerged as one of the best marketing...

These are the 5 primary steps to follow in whiteboard video production [SPONSORED]

Whatever may be your personal opinion about whiteboard videos, one thing is for sure. And that is the fact that there is truly something hypnotic and fixing about whiteboard videos, especially a well-made one.

How to pivot your marketing and sales strategy during this COVID-19 crisis

This coronavirus has done nothing if put things into perspective. It's showing companies the value of having a strong marketing and sales strategy.

What you need to know about marketing [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...

How building app retention is like dating and getting engaged [INFOGRAPHIC]

Keeping users on mobile apps is no easy feat! Many mobile marketing teams focus their efforts on user acquisition. This is no surprise since there were nearly 178 billion annual app downloads in 2017.

How customer reviews can be used to grow and adapt a business

With more and more e-commerce sites appearing, customers are turning to reviews to determine where to take their business and as a result, review...

How to build a Facebook prospect funnel… in your underpants! [WEBINAR]

Facebook has often been described as the Pub of the internet. In other words, it's a great place to do business! It's the largest social media network in the world... and a powerful business tool. What are you doing to master Facebook?

10 pieces of equipment you need for vlogging – Insight from Georges Cameras

Even with a basic set of tools, you can create some incredible content with great production value.

NAB’s social media strategy: Create a common enemy [But aren’t ALL banks ‘the enemy’?]

Last Friday night, NAB appeared to have one of those butt-clenching moments when a not-so-corporate tweet went out via @nab, the banking giant's Twitter account. It read: “Sooooo stressed out. Have to make a tough decision and I know I’ll probably hurt someone’s feelings! Arrggghhh.” The message was retweeted over 100 times. We all now know, it was the beginning of something far grander.

Are you looking to boost your business sales using social media? Here are 5...

Social media is a vital tool for all business’ big and small. Utilize this platform successfully and it can help boost almost every aspect of your business.

Why even small businesses need to be automising their customer engagement technology

In the age of advanced technology and rapid social media consumption, the necessity for automisation and customer engagement via the internet has...

10 reasons why Millennials are like ants. Yes, you read that right: ants

Since writing Understanding Y, I am constantly asked for my thoughts on the potential of the Millennial Generation. To clarify - this is impossible for...

“Hurry up, guys!” Why brands must act fast to convert shoppable Instagram into sales

With over 500 million daily active users, Instagram’s power as a communication and brand building tool is undisputed. Yet without the ability to use links in captions, its full ecommerce potential has re-mained untapped. Until now.

What every business can learn from Tinder about client relationships

Every business’s right to exist lies in the problems it solves. You have to be valuable to your target markets. Before...

New study: Australian consumers prefer e-mails & texts over mobile apps & social media...

Cloud communications platform Twilio (NYSE: TWLO) has released new research showing that despite an explosion of new channels, email and text are still the preferred channels for consumers when talking to businesses.

Video calls are here to stay: 3 ways how SMBs can use Zoom to...

Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.

Once a terrible employee, she’s now an innovative entrepreneur revolutionising the arts world

Juliet Rosser was a self-described “terrible employee” in her past career. However, after making the life-changing decision to work for herself, she has found...

Here are 4 mobile marketing tips that every Australian entrepreneur should know today

The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready

This eCommerce logistics provider is forecasting that online shopping growth will drive product prices...

On the back of new research, leading parcel delivery service CouriersPlease (CP) forecasts that the online shopping industry will have a greater focus...

The 10 best strategic business slides of all time: #8 — The Sales Funnel

Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.

FREE BUSINESS TOOLS

How Master the Art of Sales Even if it Makes You...

The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have! Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door? This Phil Anderson FREE CHEAT SHEET will help you to master the art of sales!

FREE BUSINESS TOOL

HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE