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News, opinions and advice on marketing and the rapidly evolving media landscape.

How to… CLOSE MORE SALES QUICKLY [FREE DOWNLOAD]

Download this FREE step-by-step guide and start technology to start closing sales faster. "Short, simple... powerful!"

Master the art of… COLD CALLING [FREE DOWNLOAD]

1. Why Cold Calling? 2. Five Steps To a Hallelujah! 3. What Do You Have to Offer? 4. Generating Leads. 5. Your Personal Attitude. 6. Lead Acquisition Tools. 7. Online...

Anthill’s Smart 100: Readers’ Choice Awards (2013)

They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries both old and new,...

Online Marketing Masterclass is back! [SYDNEY, BRISBANE, MELBOURNE]

Do you have a desire to get better returns from your website? Are you properly exploiting social media? This is your chance to get the foundations right.

LEARN HOW TO GET MORE LEADS FROM YOUR WEBSITE

In 90 minutes, learn three techniques to turn your website into a prospect generating machine. The Master Business Bake Up series is a cooking class... for business builders. We teach you a recipe that you can 'cook' on the day, in under 90 minutes, or take back to your business and implement later. [REGISTER FOR THE LIVE EVENT]

Perhaps newspapers aren’t the dying medium we’ve been led to believe [VIDEO]

How often have you read a newspaper lately? I mean a real-life, ink-on-your-fingers newspaper? And, when you did, who much of it, and how intensely did you read it?

LEARN HOW TO BUILD A FACEBOOK PROSPECT FUNNEL

In 90 minutes, learn how to create a self-building, largely self-managing Facebook lead funnel. The Master Business Bake Up series is like a cooking class... for business builders. We teach you a recipe that you can 'cook' on the day, in under 90 minutes, or take back to your business and implement later. [REGISTER FOR THE LIVE EVENT]

How much does your site search suck? [VIDEO]

Lots of companies invest heavily in search marketing. However, one form is searching is often overlooked, and it leaves customers confused and frustrated.

Every factory production line should be as musical as this at Christmas [VIDEO]

The Alphabet Photography company does two things really well. Firstly, it frames art that is made up of letters of the alphabet, hence the company name. Secondly, it comes up with brilliant Christmas videos as a part of its content marketing strategy. This year's effort is quite delightful.

How one airline embraced the spirit of giving and surprised its customers on Christmas...

I'm doing a bit of flying this weekend. I'm pretty sure that I'm not going to get a surprise gift from my airline. Frankly, I'll be happy if the flights just depart on time. Spainair decided to do more than that for passengers on the last flight on Christmas Eve 2010.

YouTube rewinds the most watched videos of 2012 [VIDEO]

I apologise in advance. To discover what were the most watched YouTube videos in 2012, you will have to endure two of the most annoying songs of the year. Sorry.

What if shopping in real life was like shopping online? [VIDEO]

It should be a great experience, right? Wrong. There is really only one store that I can think of that makes shopping online easy, too easy....

Cardboard boxes – the best possible way to stimulate your imagination [VIDEO]

It's been a big year for vending machines. And, it's also been a big year for cardboard boxes. You've seen what one boy, Caine Monroy,...

2012 has been the year for viral vending machine videos [VIDEO]

It's been a big year for vending machines. This often overlooked mechanical devices have been the stars of many of the year's biggest viral videos to come out of the FMCG industry. Has the vending machine had it's moment in the spotlight, or will it's popularity continue on in 2013?

What did we search for this year? The Google Brand Zeitgeist will leave you...

There are a few surprises in the Google Brand Zeitgeist this year. For starters we were more likely to search for Gumtree than we were...

Broadcasting will not return to normal; the social media revolution has changed everything forever...

One in five divorces is blamed on Facebook. Justin Bieber has more Twitter followers than there are people living in Argentina. These are other fascinating statistics about our digital world pump along to Fat Boy Slim. This is the 2012 edition of the Social Media Revolution video.

Can a Mini Cooper predict the future more accurately than the Mayan prophecy? [VIDEO]

The new Mini Cooper roadster needed to reach a specific target audience, and mess with them. Just a little. So, Mini used a little bit of data, a little bit of internet evil and became psychic.

We’re pretty sure no dogs were harmed during the filming of this Christmas ad...

Whether it's a theme, like Back to the Eighties complete with Run DMC and Axel Rose costumes, or a more dressy affair, there's an outfit to be planned. Apparently, some people put a lot of thought, effort and planning into their office Christmas party outfit. This can lead to disaster.

Riddle me this. When is a shop not a shop? [VIDEO]

When is a shop, not a shop? When it's a cunningly, interconnected set of props held together with cable ties, that somehow seems to make music. Another Friday, another beer ad. Enjoy.

Sorry, we spent our entire advertising budget on the prizes [VIDEO]

It's a novel way to promote an end-of-year giveaway, but sat nav producers TomTom have apologised in advance for their almost-rubbish video. Of course, it's an expensive, almost-rubbish video, but it's a fun approach.

FREE BUSINESS TOOLS

Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE