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News, opinions and advice on marketing and the rapidly evolving media landscape.
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1. Why Cold Calling? 2. Five Steps To a Hallelujah! 3. What Do You Have to Offer? 4. Generating Leads. 5. Your Personal Attitude. 6. Lead Acquisition Tools. 7. Online...
They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries both old and new,...
Do you have a desire to get better returns from your website? Are you properly exploiting social media? This is your chance to get the foundations right.
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How often have you read a newspaper lately? I mean a real-life, ink-on-your-fingers newspaper? And, when you did, who much of it, and how intensely did you read it?
In 90 minutes, learn how to create a self-building, largely self-managing Facebook lead funnel. The Master Business Bake Up series is like a cooking class... for business builders. We teach you a recipe that you can 'cook' on the day, in under 90 minutes, or take back to your business and implement later. [REGISTER FOR THE LIVE EVENT]
Lots of companies invest heavily in search marketing. However, one form is searching is often overlooked, and it leaves customers confused and frustrated.
The Alphabet Photography company does two things really well. Firstly, it frames art that is made up of letters of the alphabet, hence the company name. Secondly, it comes up with brilliant Christmas videos as a part of its content marketing strategy. This year's effort is quite delightful.
I'm doing a bit of flying this weekend. I'm pretty sure that I'm not going to get a surprise gift from my airline. Frankly, I'll be happy if the flights just depart on time. Spainair decided to do more than that for passengers on the last flight on Christmas Eve 2010.
I apologise in advance. To discover what were the most watched YouTube videos in 2012, you will have to endure two of the most annoying songs of the year. Sorry.
It should be a great experience, right? Wrong. There is really only one store that I can think of that makes shopping online easy, too easy....
It's been a big year for vending machines. And, it's also been a big year for cardboard boxes. You've seen what one boy, Caine Monroy,...
It's been a big year for vending machines. This often overlooked mechanical devices have been the stars of many of the year's biggest viral videos to come out of the FMCG industry. Has the vending machine had it's moment in the spotlight, or will it's popularity continue on in 2013?
There are a few surprises in the Google Brand Zeitgeist this year. For starters we were more likely to search for Gumtree than we were...
Broadcasting will not return to normal; the social media revolution has changed everything forever...
One in five divorces is blamed on Facebook. Justin Bieber has more Twitter followers than there are people living in Argentina. These are other fascinating statistics about our digital world pump along to Fat Boy Slim. This is the 2012 edition of the Social Media Revolution video.
The new Mini Cooper roadster needed to reach a specific target audience, and mess with them. Just a little. So, Mini used a little bit of data, a little bit of internet evil and became psychic.
Whether it's a theme, like Back to the Eighties complete with Run DMC and Axel Rose costumes, or a more dressy affair, there's an outfit to be planned. Apparently, some people put a lot of thought, effort and planning into their office Christmas party outfit. This can lead to disaster.
When is a shop, not a shop? When it's a cunningly, interconnected set of props held together with cable ties, that somehow seems to make music. Another Friday, another beer ad. Enjoy.