Marketing & Media

How do you justify the price of $120 per copy of Windows 7 Home Premium in China against the price of around $300 in Australia without saying rich countries are subsidising the cost of Windows in poor countries?

This week Ross Dawson released a list of extraordinary technologies he thinks will be commonplace seven years from now, in 2016.

Authentic Anthillian Mark Kofahl spent plenty of time in the Webciety area of CeBIT in Hanover, Germany earlier this month. He's leading the charge...

While enticing new customers has become second nature to Australia's online retailers, they don't do nearly enough to retain the ones they already have, according to new research.

It's fair to say that Shirky is unsentimental about the difficulties that legacy media organisations now face -- largely because he believes they have failed utterly to comprehend the revolution that is under way, but also because he is so excited by the broad possibilities presented by the emergence of Twitter and other online social media channels. This interview runs to almost 23 minutes long, but it is compelling viewing for anyone interested in the rapidly evolving media landscape.

There’s a significant trend occurring in retail, and that is the convergence of retail and publishing. Some of the most interesting investments that have occurred in the e-commerce landscape in the past few years have been investments by media companies in e-commerce businesses.

So, if you want to create effective and powerful marketing strategies, developing a content plan is an absolute must. It is especially true for small businesses striving to overcome impressive competition on the market.

The average Australian executive salary in 2013 fell below the critical $200,000 level, according to the research firm Ipsos MediaCT. The decline – from...

My son Reece, who’s five, got an interesting piece of mail the other day from his dentist. When I pulled it out of the letterbox I thought: these people are doing something really right, and yet they’re doing so much that’s so very wrong.

Few things are bad if they have Ça Plane Pour Moi playing as a backing track. This video is no exception. The song, made famous by...

This video shows a very cunning advertising trick. One so cunning that you could pin a tail on it, and call it a weasel....

Communication is a fundamental human need. However, as Will Egan explains, Twitter and Facebook can become costly distractions from the main game if companies don't understand where their communities are coming from.

If you have keenly been following the latest reports, then you are probably aware by now that online shoppers in Australia now make up...

The truly anarchical nature of the internet (despite attempts to control it) precludes the concept of the captive audience. Now, it’s a buyers’ market – and we have so very many options. Big media take note.

Sponsored Message: Did you know that phone names are up to 20 times easier for your customers to remember than phone numbers? This is something that retail pioneer Gerry Harvey discovered first hand. Discover Gerry Harvey's tips on increasing the effectiveness of your advertising.

Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.

Confidence in the federal government's polices hit its lowest point since August 2008 in the latest Sensis Business Index quarterly survey. What will the hung Parliament resulting from the election do to that already shaky confidence? The mind boggles.

American and European banking executives have been on the receiving end of far greater public criticism than here in Australia. And for the most part, it has been well-earned. Tapping into this anger, online games site addictinggames.com has used the recently passed US stimulus package as the premise for a new flash game entitled Trillion Dollar Bailout.

As the mid-winter mark passes, now is a perfect time for you, as a business owner, to start warming up your business’ engine in...

We've all seen the "Hitler loses it" mashups, where aspiring Spielbergs have taken the now famous bunker scene from Downfall and replaced the sub-titles. In fact, it's fast becoming a new benchmark for popular culture. If your 'issue' hasn't been expropriated by Hitler yet it can't be that big a deal. That's why we were pleased to discover this clip by YouTuber BleakIsolationist. Okay, it's not as funny as Hitler's Alan Didak eruption or [insert favourite here] but in the context of Anthill it is topical.