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News, opinions and advice on marketing and the rapidly evolving media landscape.

Why social media is now traditional media, and how to best use it as...

48% of small businesses and 79% of large companies are currently using social media to promote their brand, and of those that don’t currently...

Social media meets real world with a Twitter activated vending machine [VIDEO]

Look past the creepy, robotic voice of the vending machine. It's really creepy. This integrated promotional campaign for ice tea manages to achieve real life and online brand awareness at the same time. Clever, huh?

Creating workflow beyond productivity [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

What can a failed phone thief teach every entrepreneur? Lots, actually [VIDEO]

This video may real. Or, it may not be. That's not the point. It reminded me, that no business should assume it knows anything...

Unsocial Media – What the hell am I doing here?

Communication is a fundamental human need. However, as Will Egan explains, Twitter and Facebook can become costly distractions from the main game if companies don't understand where their communities are coming from.

Australian retail websites lack sizzle, lose customers to more polished overseas sites

Frustrated Australian consumers are voting with their mice, with huge numbers choosing to spend their hard-earned cash on overseas retail websites that give them a far more enjoyable shopping experience. Last year, 43 percent of Australia's total online spend went overseas. No wonder brands based in the UK and US dominate the top 10 retail sites visited by Australian shoppers.

Your sales script is just the beginning [but for goodness sake make sure it’s...

Can you tell when someone is reading from a script? While many organisations understand and appreciate the importance of a sales script, a clumsily-worded pitch teamed with awkward delivery is unlikely to inspire confidence in your business. Similarly, a salesperson who’s unable to think on their feet when the prospect strays off-script makes your brand look amateurish.

Olympic ambush advertising wins: Nike, Durex and Specsavers [VIDEO]

There's nothing like having a brilliant creative team at your fingertips. So far, three great guerrilla advertising campaigns have emerged from the 2012 London Olympics. Check out the inspirational brilliance from Nike, the fast-response campaign from Specsavers and an, ahem, tongue-in-check offering from Durex.

More weird and wonderful business card designs

We're all for applying creativity with a dash of the absurd as a way to stand out from the crowd. And what better way to leave a lasting first impression on potential business contacts than handing them a business card that will makes them chuckle, gasp or drool with envy?

How to know your target market for your business [PODCAST]

PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Why should I buy from you? How to dominate your market niche.

Why should I buy from your business compared to any of your competitors? This is one of the most critical questions you need to answer if you run your own business. I am amazed at how many business owners aren't clear and concise in their response. But get this right and your sales and marketing worries will be over for good.

Dumb ways to die, a content marketing juggernaut [VIDEO]

The catchy video from the operators of Melbourne's train network, Metro, is clocking up all sorts of amazing statistics. Since Monday this week, it's had more than 8.5 million views, bringing its grand total of views to this point in time, to around 15 million.

NAB’s social media strategy: Create a common enemy [But aren’t ALL banks ‘the enemy’?]

Last Friday night, NAB appeared to have one of those butt-clenching moments when a not-so-corporate tweet went out via @nab, the banking giant's Twitter account. It read: “Sooooo stressed out. Have to make a tough decision and I know I’ll probably hurt someone’s feelings! Arrggghhh.” The message was retweeted over 100 times. We all now know, it was the beginning of something far grander.

Can a Mini Cooper predict the future more accurately than the Mayan prophecy? [VIDEO]

The new Mini Cooper roadster needed to reach a specific target audience, and mess with them. Just a little. So, Mini used a little bit of data, a little bit of internet evil and became psychic.

Sometimes you have to tell the truth; even if it’s bad [VIDEO]

Telling the truth can be an awful experience when the facts can't be sugar coated. That's something most entrepreneurs learn early. Call a spade a...

Here are four ways to optimise your business’ lead generation and qualification

While webinar analytics are valuable in and of themselves, they become invaluable when delivered to a company’s marketing automation platform. For marketing automation, bigger data leads to greater visibility.

The Aussie independent retail sector is among best performing in the world

Research from industry-leading cloud-based point of sale software company Vend reveals Australia’s independent retailers are among the best performing in the world, ringing...

Google Australia adds recent imagery to Victoria Fires Map

Google has just added recent imagery to its interactive map of Victoria, which contains updates on the status and locations of bushfires based on...

Emotional Australian advertising: Coles scores points with its Olympic ads [VIDEO]

Do I shop at Coles? Occasionally, but I feel wrong about it when I do. Why? I prefer to support independent farmers and food producers. There are better ways of doing this than by shopping at Australia's two largest supermarket chains. Why do I feel this way? Ironically, the Olympic TVC from Coles is why.

How to converse with substance to people [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business,...
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FREE BUSINESS TOOLS

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

FREE BUSINESS TOOL

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE