Marketing & Media

Pollenizer's Mick Liubinskas, Anthill's man on the ground at this week's TechCrunch50 conference in San Francisco, has been wandering around with his trusty video camera hunting down Aussie startup entrepreneurs to interview for you. In this first video, he interviews Green Lane Digital, the team behind iPitch, an online platform matching companies and investors. Below, Liubinskas catches up with another regular contributor, spellr.us founder Kevin Garber.

Marketing and entrepreneurship go hand in hand. How else does one convince an investor to back a product that doesn't exist yet? The new documentary film 'Art and Copy', by Doug Pray examines advertising, creativity and inspiration and how effective and accurate pitching can sell just about anything.

The agency Grey, in Tel Aviv, is claiming that it is. Facebook Poke is a curious little app. With some of its inbuilt limitations, it take a certain amount of dedication and real-time effort to make a campaign happen.

The Australian Top 50 Brand Love List showed there are a lot of home-grown companies missing out on revenue dollars due to not listening and engaging with their customers on social media.

The popularity of QR Codes is on the rise, but still a lot of people don't quite understand what they are.

In this short video from Inc, Shama Hyder outlines three digital trends that every business needs to be aware of. These trends won't come as...

While Rentoid contains the everyday items you'd expect to see listed (chainsaws, ladders, laptop computers, air conditioners, etc.) there are also some deliciously oddball items. You can rent an island, sports cars, private jets, a unicycle, a driveway, a full-size wrestling ring, an R2D2 projector, even a wife (listed in the "antique" category).

So many people believe that they should live their life without regrets. Isn't that bit like living a life where you've never made a mistake?...

See what I did there? You didn't? I was thinking about productivity. This may be more of a reflection of my own situation but, I feel...

ADVERTISING: We know what we're doing. We're offering our readers (yes, you) a selection of cheap advertising packages, to help business builders end the year with a bang. Boost your bottom line before the Xmas lull with an Anthill advertising package.

We all now understand that the past decade has let consumers build a 'social layer' on top of their everyday lives, using services such as Facebook and Twitter to capture their social lives on the web. In this clip from TEDxBoston, proud Princeton "dropout" and mobile-entrepreneur Seth Priebatsch considers the next layer in progress: the "game layer" (a pervasive set of motivating 'dynamics' that will reshape education and commerce).

Dr Thomas Povey is a Professor of Engineering at Oxford University. While camping a few years ago, he got frustrated by how long it took...

So you’re worried that your new product name might prove to be commercial Kryptonite? Or perhaps you just want to share your genius for...

As I lie in bed writing this on a Sunday morning, I am bracing myself for a wave of criticism. There is going to be a fair dose of irony in this article, and depending on where it meanders, I can imagine it pissing off a lot of people.

It must be hard differentiating a large accounting and advisory company like BDO from its competitors. How can a firm of bean counters distinguish its brand from the rest of the bushel? In this interview with Anthill's James Tuckerman, BDO's recently appointed CEO for New South Wales and Victoria Pat Donato talks about his plans for growth and how he intends to position BDO in the Australian advisory landscape.

Legal stoushes over intellectual property infringement flare up all the time, and they are invariably serious affairs. But it's hard to keep a straight face watching this report from The Daily Show's Wyatt Cenac, who tries to get to the bottom of the stink between Air-O-Matic - the makers of Pull My Finger (a popular iPhone application that was at one point bringing in US$10,000 a day), and the moguls from InfoMedia who cut Air-O-Matic's lunch by releasing their own Top Selling app, iFart.

I recently ran a couple of great client events with a celebrity DJ as the special guest. She was a perfect draw card for our young audience and with the right venue and invite strategy; the events were an overwhelming success. However, as a business owner myself, I realise that you can’t always afford to spend money on big-name brand champions. But that doesn’t mean that you need to settle without either.

Whether you seek answers to the meaning of life or hourly updates on Angelina Jolie’s weight, the right information in this digital age is...

The age of the explainer video has levelled the playing field, allowing SMEs with a little creativity to grab the attention of millions of people – a feat that was previously only achievable with the kind of marketing budgets that only large companies could afford.

Almost three years ago, I had just become a life coach and niched into weight loss - hardly a unique industry. It soon dawned...