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News, opinions and advice on marketing and the rapidly evolving media landscape.
Love it or hate it, Timeline is here to stay. The rollout out of the Facebook Timeline interface is now universal across the 955 million users.
University, with its seemingly endless array of subjects, is an exciting prospect for many folks. Endless, that is, with the exception of a degree in selling. Everybody lives by selling something. Whether you work in a sandwich shop, for a large corporation, are self-employed, or even unemployed, everybody has to sell their skills, their product or a service at some point. Although selling strategies have been around for years, sales people are often poorly regarded and misunderstood.
It's always pleasing to see an Anthill contributor gain the opportunity to share his or her unique views 'beyond the hill'. In this clip, first aired on The Workshop, an online resource for business builders developed by the Whitepages, Lesley-Ann Trow shares tips on word-of-mouth marketing with Judy Leach from Limelight Illuminations.
Who better to do your marketing than a wolf? Sure, it may have to overcome stomach-driven urges to eat other members of staff but, that's a small price to pay for marketing success!
Web Marketing Experts is a company built on gamification from the ground up. At every management conference there’s talk about what a ‘gamified’ workforce...
Once of the greatest things about social media is that it allows advertisers to target their messages to certain demographics and consumers with identifiable buying habits. Initially, this sounds insidious. However, targeted advertising is largely a boon for both sides of the sales equation.
There comes a time in the life of a startup when it is, happily, meet with the opportunity to expand its frontiers. To mooo.com.au, a seller of diverse personalised and stylish products for kids, that moment came last year. Not all founders seize the opportunity when it presents itself. The founders of mooo embraced the opportunity with open arms. Now, they are taking on the world.
You could say that, all along, Kate Klavins' idea for Floragram was "too beautifully simple to fail." Klavins, a rising Flinders University Bachelor of Business...
Australia’s IT industry received a shot in the arm this week when Silicon Valley firm GitHub spurned its selection of local providers - some of the world’s biggest hosting companies - in favour of Sydney web developers Anchor. Why? Anchor founder Andrew Rogers cites the vampiresque habits of programmers.
The company reviewed thousands of design projects in progress on its platform right now and worked with its global designer community to identify the up and coming trends that will shape small business branding over the coming year.
Inspiring, entrepreneurial dynamo Creel Price is in constant motion, whether it's motivating fellow entrepreneurs, nurturing the next generation of capitalists or climbing Mount Kilimanjaro. He sits down with Jack Delosa and talks about how to start a business and romance your clients.
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...
No one goes from zero to hero after attending a trade show, but with the right preparation, US tradeshows can deliver Australian companies a slew of market opportunities. Phil Rogers explains.
User rage over Facebook's revised privacy settings may have settled down for now but that's no reason to get complacent. According to AVG's Lloyd Borrett, managing your Facebook privacy is as simple as one, two, three.
Perhaps the biggest misconception about social media is that it creates market segments from nothing.
Most people use LinkedIn as an extension of their CV, as a way to get their next job. But if you run...
Some quick thoughts on one of the hardest things to do as an entrepreneur (or intrapreneur) -- holding both a big vision and a brutal focus in your mind at the same time. They sound like contradictions and in many ways they are the endlessly feuding families of a new venture. You need to make them happy neighbours though.
Social media has heralded several changes. But one of the biggest ones is how we can broadcast our discontent (or otherwise) with our treatment...
Quite simply, any business without a revenue-generation model won’t exist over time. We only need look at the dot-com bust of the late 1990s to see this reality. The real question in the so-called ‘Freeconomy’ is how many businesses can be supported by the advertising sales model? Why the idea of ‘Free’ is being touted as new is beyond me.