Marketing & Media
Home Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Are Australian businesses subsidising dirt cheap copies of Windows 7 in China?
How do you justify the price of $120 per copy of Windows 7 Home Premium in China against the price of around $300 in Australia without saying rich countries are subsidising the cost of Windows in poor countries?
Futurist Ross Dawson predicts the social technologies that will dominate in 2016
This week Ross Dawson released a list of extraordinary technologies he thinks will be commonplace seven years from now, in 2016.
Clay Shirky speaks his mind at CeBIT (Germany)
Authentic Anthillian Mark Kofahl spent plenty of time in the Webciety area of CeBIT in Hanover, Germany earlier this month. He's leading the charge...
How to make online customers stick around
While enticing new customers has become second nature to Australia's online retailers, they don't do nearly enough to retain the ones they already have, according to new research.
The Twitter Revolution excites Clay Shirky
It's fair to say that Shirky is unsentimental about the difficulties that legacy media organisations now face -- largely because he believes they have failed utterly to comprehend the revolution that is under way, but also because he is so excited by the broad possibilities presented by the emergence of Twitter and other online social media channels. This interview runs to almost 23 minutes long, but it is compelling viewing for anyone interested in the rapidly evolving media landscape.
STORYTAILING: Where retail and publishing converge
There’s a significant trend occurring in retail, and that is the convergence of retail and publishing. Some of the most interesting investments that have occurred in the e-commerce landscape in the past few years have been investments by media companies in e-commerce businesses.
Content is still the king: here’s how to write a small business content marketing...
So, if you want to create effective and powerful marketing strategies, developing a content plan is an absolute must. It is especially true for small businesses striving to overcome impressive competition on the market.
Ipsos MediaCT survey finds Business Elite’s salary dipping, but not its clout
The average Australian executive salary in 2013 fell below the critical $200,000 level, according to the research firm Ipsos MediaCT. The decline – from...
What’s hot and what’s not in customer contact
My son Reece, who’s five, got an interesting piece of mail the other day from his dentist. When I pulled it out of the letterbox I thought: these people are doing something really right, and yet they’re doing so much that’s so very wrong.
This works for me, and there’s not a cat drunk on whisky in sight...
Few things are bad if they have Ça Plane Pour Moi playing as a backing track.
This video is no exception.
The song, made famous by...
How to make your competitors do your advertising for you; a nifty trick [VIDEO]
This video shows a very cunning advertising trick. One so cunning that you could pin a tail on it, and call it a weasel....
Unsocial Media – What the hell am I doing here?
Communication is a fundamental human need. However, as Will Egan explains, Twitter and Facebook can become costly distractions from the main game if companies don't understand where their communities are coming from.
BREAKING NEWS: The pot of gold has moved from the end of the rainbow...
If you have keenly been following the latest reports, then you are probably aware by now that online shoppers in Australia now make up...
Sheesh, Rupert, would a subscription model KILL you?
The truly anarchical nature of the internet (despite attempts to control it) precludes the concept of the captive audience. Now, it’s a buyers’ market – and we have so very many options. Big media take note.
Gerry Harvey’s tips on growing your business (using your phone)
Sponsored Message: Did you know that phone names are up to 20 times easier for your customers to remember than phone numbers? This is something that retail pioneer Gerry Harvey discovered first hand. Discover Gerry Harvey's tips on increasing the effectiveness of your advertising.
Video calls are here to stay: 3 ways how SMBs can use Zoom to...
Thanks to social distancing measures and lockdown laws, video calls are becoming a fixed part of our day to day - both personally and professionally.
What will government limbo do to small business’ already shaky confidence?
Confidence in the federal government's polices hit its lowest point since August 2008 in the latest Sensis Business Index quarterly survey. What will the hung Parliament resulting from the election do to that already shaky confidence? The mind boggles.
Online game lets you slap a corporate fat cat
American and European banking executives have been on the receiving end of far greater public criticism than here in Australia. And for the most part, it has been well-earned.
Tapping into this anger, online games site addictinggames.com has used the recently passed US stimulus package as the premise for a new flash game entitled Trillion Dollar Bailout.
Five ways to keep the winter from freezing out your business’ engine
As the mid-winter mark passes, now is a perfect time for you, as a business owner, to start warming up your business’ engine in...
Hitler launches Australia's Innovation Policy
We've all seen the "Hitler loses it" mashups, where aspiring Spielbergs have taken the now famous bunker scene from Downfall and replaced the sub-titles. In fact, it's fast becoming a new benchmark for popular culture.
If your 'issue' hasn't been expropriated by Hitler yet it can't be that big a deal. That's why we were pleased to discover this clip by YouTuber BleakIsolationist. Okay, it's not as funny as Hitler's Alan Didak eruption or [insert favourite here] but in the context of Anthill it is topical.