Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
Ad tech across APAC is a complex, fast-growing industry. What does its future hold?
Digital advertising - and the ad tech that supports it - has in fact completely revolutionised the way that brands connect and communicate with potential customers.
“You sent what?!” Here’s what to keep in mind about automated emails during COVID-19
Continuing blindly with pre-programmed automated marketing and communications during a period of flux or crisis is not just short-sighted, it’s customer service and branding suicide.