Marketing & Media

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

So, you think you're really observant? Do you pride yourself on being a details person? Many entrepreneurs think exactly this but, what's interesting about this...

The new year is here, and digital marketing is more advanced and innovative than ever before. It is very likely that the strategies you used last year won’t be effective in 2019.

Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference.

With organisations working remotely, it is hard for business leaders to feel connected to their teams - out of sight, out of mind.

A study conducted by researchers at the University of Technology Sydney and published in Management Science found that the free trial model is more effective than the freemium model.

Ian Charles Stewart (Co-founder of WiReD Magazine), Warren Coleman (Co-writer and Co-director of Happy Feet), Michael Naimark (Founding Member of the Atari Research Lab, the Apple Multimedia Lab and Lucasfilm Interactive), Shinta W. Dhanuwardoyo (Recognised by Globe Asia as one of the 99 Most Powerful Women in Jakarta), Gerry Gouy (Senior Director, Global Business Development, MTV Networks International), Corvida Raven (One of Time Magazine’s 25 Facebook Profiles You Should Subscribe to Right Now)...

The average Australian executive salary in 2013 fell below the critical $200,000 level, according to the research firm Ipsos MediaCT. The decline – from...

Having a broad target market might be appealing. It means lots of people are potential customers, right? But trying to be everything to everyone means you dilute your message. To get to the real gold, you need to go granular.

New research reveals that up to 60 per cent of online shoppers want a better internet experience, and cheaper delivery and...

Most people use LinkedIn as an extension of their CV, as a way to get their...

Design tells you a lot about the state of the world—what people are craving, feeling and caring about in light of the challenges or positives they have recently experienced.

Nominations for the 2010 Veuve Clicquot Business Woman Award opened on October 1, 2009.

Stephan Spencer knows a thing or two about search. He's been working on the finer points of SEO since 1999. In this exclusive Anthill interview,...

Last night, Federation Square in Melbourne was host to five eager startups vying for the attention of the crowd of over 300 and, The...

99designs recently completed a study that reveals 65% of entrepreneurs are choosing their logo colours based purely on personal taste and preference, with around half doing little to no research on the wider implications of their brand colour choices.

Customer service technology is on the rise. As multinationals such as Amazon and Google deliver more and more support channels through their use of...

An online presence can help you to continue operating and maintain communication with your customers, helping you to manage their expectations and assist them through these uncertain times.

Last Friday night, NAB appeared to have one of those butt-clenching moments when a not-so-corporate tweet went out via @nab, the banking giant's Twitter account. It read: “Sooooo stressed out. Have to make a tough decision and I know I’ll probably hurt someone’s feelings! Arrggghhh.” The message was retweeted over 100 times. We all now know, it was the beginning of something far grander.

If you've ever watched any Star Trek, you'll know that its doctors, Bones, Bashir, Crusher and the rest, use a tricorder to obtain instant...