The 10 best strategic business slides of all time: #10 — The Creative Brief
In the final post in this popular series, Nigel Malone shares his thoughts on creatives in a business context.
“Many a client has told me the creative process is foreign to them, and they don’t really understand how ‘creative people’ do what they do. By the same token, many creatives, to their detriment, fail to understand the consumer and prefer to operate in an artistic vacuum. And if some clients pitched their wares directly to the consumer, well they’d lose interest pretty quickly.”
