Nigel Malone
Nigel Malone is a freelance brand strategist and writer, with particular expertise in the fields of tourism, finance, technology, sustainability and social change. Connect with him on Linkedin http://au.linkedin.com/in/nigelmalone
The 10 best strategic business slides of all time: #10 — The Creative Brief
In the final post in this popular series, Nigel Malone shares his thoughts on creatives in a business context.
“Many a client has told me the creative process is foreign to them, and they don’t really understand how ‘creative people’ do what they do. By the same token, many creatives, to their detriment, fail to understand the consumer and prefer to operate in an artistic vacuum. And if some clients pitched their wares directly to the consumer, well they’d lose interest pretty quickly.”
The 10 best strategic business slides of all time: #9 — Integrated Communication
In the ninth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
The 10 best strategic business slides of all time: #8 — The Sales Funnel
Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.
The 10 best strategic business slides of all time: #7 — Positioning
In the seventh post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
The 10 best strategic business slides of all time: #6 — Competition
In the sixth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
The 10 best strategic business slides of all time: #5 — Message Development
In the fifth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
The 10 best strategic business slides of all time: #4 — Values
In the fourth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
The 10 best strategic business slides of all time: #3 — Creative Development
In the third post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
The 10 best strategic business slides of all time: #2 — Six buying roles
Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking. His favourite slide number 2 is Wind and Webster’s ‘Six buying roles’ model. Developed initially in the 1970s, it was designed to explain the many buying roles within a large organisation, but is equally applicable to a family unit facing the challenge of deciding upon what to eat for dinner.
The 10 best strategic business slides of all time: #1 — The Hedgehog
Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking.
Disconnect online to reconnect in life
With technology making it easier to connect with one another through social media, the general impression is that we are all coming closer together. However, as Nigel Malone heads off on his first holiday in four years, he considers whether perhaps the reverse is happening -- that our increased social networking capabilities make it harder to leave work behind.
You know those Idol auditions where people make fools of themselves on national television?...
We laugh at the people in Australian Idol auditions who are completely oblivious to that fact that they can't sing. But hang on... These people pop-up in business all the time. You might even have had an 'Idol moment' yourself when you were younger.
It’s social not commercial networking, for f— sake!
Just being a facilitator won’t satisfy or even make sense to many corporate marketers. I’m not suggesting that you put your head in the sand, but recognise social networks for what they are, and what they are not.
