Marketing & Media
News, opinions and advice on marketing and the rapidly evolving media landscape.
“You sent what?!” Here’s what to keep in mind about automated emails during COVID-19
Continuing blindly with pre-programmed automated marketing and communications during a period of flux or crisis is not just short-sighted, it’s customer service and branding suicide.
Not just for kids – social networks just grew up
Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people in...
Here’s a video to promote an ebook about Australian entrepreneurs to sell mobile phones....
Products ranging from surfboards to fresh juice, are getting an unusual spotlight this week. Seven Australian entrepreneurs will be featured in a online book that will be unveiled as part of a launch event 28 June for Nokia's E6 and E7 smartphones. So, here's a video to promote an ebook about Australian entrepreneurs to sell mobile phones. Go figure.
How to know your target market for your business [PODCAST]
PreneurCast is a business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...
Here’s how to go about establishing a strong online presence for your business today
Online marketing is pivotal to success in today’s business arena. The pillars of the online persona are social media, business websites, and blogs. Note that they must work hand in hand in order to spur maximum results.
Are you looking to boost your business sales using social media? Here are 5...
Social media is a vital tool for all business’ big and small. Utilize this platform successfully and it can help boost almost every aspect of your business.
A beautiful equilibrium: Warrp’s mind changing innovation motley fools the marketplace game
Considering the layperson’s interpretation of the Nash Equilibrium, a cornerstone concept of game theory, Warrp’s relationship with the concept lies in creating the optimal outcome for buyers and sellers on its platform.
Online boat marketplace Flotespace sees 675% growth over summer months
Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.
Why you should use motion graphics in your marketing and social media
In the world of digital marketing, video reigns supreme.
This is evident in Animoto’s Social Video Trends: Consumer and...
Diary of an entrepreneur raising capital: The 'Claytons' Stock Market
When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth - Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto.
But it turned out there was one I wasn’t aware of...
How to motivate yourself and others using the principles behind games [PODCAST]
PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...
4 keys to unlocking eCommerce SEO: what you need to get traffic flowing to...
These days the fight for online real estate is very crowded, and the beach front properties of the internet – aka page one of Google – are hard to come by. With 211 million pieces of online content being created every minute, it’s no wonder it’s hard to gain and keep the attention of consumers in 2018.
How realising relevance can drive online success
Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know...
TikTok for business : creating a profile and important tips for entrepreneurs
The new social network has become a phenomenon of the last decade. TikTok gained an audience so quickly that many did not even notice how he took a leading position in the list of the most visited sites. The platform became famous for entertaining short videos and lip syncs when the main audience of the site were teenagers and children. But now the situation has changed dramatically.
The 10 best strategic business slides of all time: #8 — The Sales Funnel
Anyone in sales will tell you it’s a process -- and they are dead right. But what is that process? Enter the Sales Funnel, another of my favourite slides.
Why every business needs to have an advisor
Seventy per cent of small businesses that receive mentoring survive for five years or more, which is more then double the rate compared with...
What’s next for Google? Find out from Larry Page [VIDEO]
Google is now one of the internet behemoths but it began, like most businesses, as an idea.
Now, it seems that there are few areas...
How building app retention is like dating and getting engaged [INFOGRAPHIC]
Keeping users on mobile apps is no easy feat! Many mobile marketing teams focus their efforts on user acquisition. This is no surprise since there were nearly 178 billion annual app downloads in 2017.
Study: 25% of senior marketing leaders still don’t know how to apply location-based data
The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.
