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And you thought entrepreneurship was exhilarating…

It's often said that thrill seekers and entrepreneurs have many things in common. They do crazy things that defy common sense and both seem to have a high tolerance for risk. But what's it like flying down a mountain at 250 kilometres per hour? World base-jumping champion Espen Fadnes teamed up with project management company Goovinn to share the experience.

What are you doing to master online marketing in 2012?

The Anthill Masterclass has already helped hundreds of Australian business owners, marketing professionals and web developers embrace the future of marketing and get real results from their websites and social media.

Do Australians suck at making sales? Take this guy’s advice and make ’em laugh

The prevailing wisdom is that Australians are rather pathetic with art of making a sale. If so, we should see if Mr. Kenny Brooks is available for a seminar or two. He might not be the world's greatest salesman, but he's certainly the funniest.

Remember when watching a movie at home required (gasp) going to a video store?

When's the last time you stepped inside a video rental store? When's the last time you saw a video rental store? The Onion presents a lovely tribute to a begone era when we would file into our local video outlet, hoping against hope that not all the copies of "Men in Black" or "Mario Kart" were checked out.

Samsung tries to beat iPhone snobbery at its own game

Depending on which side of the Apple vs. PC / iPhone vs. Android rivalry you're on, this video will either delight or dismay. The folks at Samsung decided to promote their latest flagship phone, the Galaxy S II, by happily skewering Apple fandom. Can Samsung beat Apple at its own game?

What mobile trends can we expect in 2012, according to Australia’s mobile elite?

What is going to happen in the next year with these big-screened, feature-packed, hyper-used phones we seem unable to pry from our text-tapping fingers? Somebody filmed (probably with an iPhone) the responses of several people at this week's Mobile Industry Awards in Melbourne.

The Evolution of Business Movies, Part 6: The Social Network

What can’t be denied is the film's assertion that the business world is now the domain of Gen-Y entrepreneurs, who have the smarts and creativity to bring their billion-dollar ideas to life. Spurred on by the success of Steve Jobs and Bill Gates, young men such as Zuckerberg have created successful businesses all through the typing of code on a computer screen.

What’s the Zero Moment of Truth? Is it Google’s new slogan?

A mom looks up organic shampoos on her mobile phone while waiting to pick up her son at school. Many would call this "surfing" or "casual consumer research." Google takes a loftier approach, calling it the Zero Moment of Truth. Essentially, it refers to the numerous ways a potential buyer can study a product online.

Justin Beiber could soon have more Twitter followers than Australia has people

We've thrown a whole bunch of these whipsaw "did you know?" presentations at you over the years. And we'll continue to do so. Because they're fun. And, like this little video about the social media explosion, they give you tasty stuff to chew on. For example, did you that Justin Beiber, Lady Gaga and Britney Spears have more Twitters followers combined than Australia has people?

Hawt guys touch themselves to remind women to check for breast cancer

Recent studies, we're told, show many young women aren't checking for breast cancer. We're also told women are 88% more likely to watch a video if it features a smokin' hawt guy. This video addresses the first observation by employing the second. Rethinkbreastcancer.com, a health-advocacy site and the source of these two observations, put them together to create a visual presentation that's straightforward, informative and hilarious.

The Evolution of Business Movies, Part 5: Jerry Maguire

Jerry Maguire delved behind the scenes and looked at the business side of sports. Tom Cruise starred as the title character, a sports agent whose radical idea of taking on less clients, asking for less money and focusing on developing relationships with the clientele, has him fired from his prestigious position in one of the premiere sports firms in the country.

Big, bad beetles cower before us in Anthill, the iPhone game app

We won't lie to ya -- it's a rough world outside the friendly confines of Anthill Central. Fortunately, we have hard-nosed brethren among the Formicidae ready to stand up to the nasties and blaze a pheromone path we all can follow. Many of them appear in an iPhone/iPad game called Anthill -- Tactical Trail Defense.

SocialShout! outs your very own Ashton Kutcher

Who among your assorted social media peeps is channeling their inner Ashton Kutcher? Rocking some serious online influence, that is. Not getting publicly outed as a [alleged] big, dirty... um... Demi disappointer. The people behind newly-minted Australian start-up, SocialShout!, reckon they’ve struck upon the best way to flag regular folk with maximum social media clout.

How to game your ISP when the NBN rolls into town

The super-speedy new National Broadband Network (NBN) is sloooowly inching closer. But it’s not just digital junkies who’ll benefit from the multitude of megabits; their pushers can also expect a new lease on life. Internet Service Providers (ISP), that is.

What do these high-flying daredevils and entrepreneurs have in common?

Since so much of entrepreneurship is built on calculated risk -- doing it without an net, as it were -- we believe you'll get a kick out of this video. Or maybe your acrophobia will kick in, requiring a frosty beverage or stiff drink. Win-win either way, we think.

Become a Key Person Of Influence

Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued.

As nurses’ industrial action deepens, consider a world without them

With many of the nation's hospitals crippled by an industrial action by the Australian Nursing Federation, we thought it timely to bring forth this video, by nurse-training provider Ausmed, dubbed "A World Without Nurses." So, watch the video and then tell us: Who's side are you on?

Primary school-age Apple app wizard shows the grownups a thing or two

We've seen countless pre-teens pound eye-melting video games into submission and treat laptops and mobile phones like the devices are extensions of their bodies. So we can't be completely floored by Thomas Suarez, a seasoned iPhone app developer who's about five years away from qualifying for a driver's license.

Holy hairballs! Cat videos declared the next big thing in advertising

Iz in ur brain, storming ur lolcat ads. Here's a fun little sendup of what would happen if an advertising agency embraced homemade cat videos as the germ of marketing genius. So, ask yourself, what can these darling feline clowns do for your business?

Doodlers, unite! It’s NOT a waste of time. (Finally, experts agree.)

Studies now show that sketching and doodling improve our comprehension -- and our creative thinking. So, why do we still feel embarrassed when we're caught doodling in a meeting? In this fun TED talk, professional doodler Sunni Brown makes the case for unlocking your brain via pad and pen. Doodlers, unite!
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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