EMAIL SEGMENTATION Archives -

EMAIL SEGMENTATION

Home EMAIL SEGMENTATION

COVID has shifted customer expectations. Here’s how business has to adapt suitably.

With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.

Four crucial considerations to keep in mind when designing & creating a catchy website

Creating a catchy website is not only about aesthetic design but also about functionality and excellent performance. The website should be user-friendly, easily accessible, easily located, and engaging.

The unequivocal requisite for strong customer communications within hybrid-working environments

Implementing remote-work operations was on the minds of many business owners well before the pandemic, just on a more gradual scale. While those that were embracing it then were doing so out of choice, last year it became a necessity. Australia, thus far, is ahead of the curve in its handling of the pandemic - with many offices nationwide busy again - a hybrid model, which presents both challenges and opportunities, has taken over. Therefore, building a business with strong communication weaved into its fabric is crucial.

Investible welcomes new CEO, raises $50m fund positioning itself to lead in seed.

Investible expands its commitment to become Australia’s preeminent seed-stage investment group, announcing financial services industry veteran Rod Bristow as CEO and its plans to raise a second early-stage fund.

Agrotonomy Tower Farms’ response to Corona virus with vertical farming!

When COVID-19 led to the first wave of quarantines in March 2020, Agrotonomy Tower Farms started to donate up to 95% of our vegetables and food production to low-income individuals.

DApps in 2021: The latest trends and breakthroughs in decentralized apps

we are going to spend the rest of this decade getting to terms with one of the other revolutionary applications of blockchain tech and that is decentralized applications (DApps)

Procurement managers should consider compliance when contracting a fire protection specialist

When selecting a fire protection provider, it’s also important that organisations do their research to check whether the provider has the relevant operational experience, technical expertise and licences. Without proper credentials, compliance can be compromised and in the event of a fire, lives and property are put at risk.

Upflowy raises $1m pre-seed investment round, enabling businesses to increase sign up rates and...

Upflowy is a no-code signup engine, giving marketers full control in building and experimenting with their signup flow. The investment has given the team an opportunity to expand production and marketing at a rapid rate, with the launch of the platform to users and the Net Positive Podcast.

Locked out of home or lost your car keys? No worries – help is...

Oneflare Now, a phone service that directly connects consumers with a business nearby in urgent situations, is the solution to a growing number of stressful situations in which we often find ourselves.

New Aussie start-up puts people, not managers, in the driving seat of their careers

My Career Capital is a new online platform set to disrupt the status quo of performance and career management to empower employers, employees, freelancers, and job seekers to track, manage and plan their career growth all in one place

The scales of scalability: How to grow your business without the wheels falling off

More than 1 in 5 small businesses in Australia lack access to funds and skills to innovate, and do not access government financial assistance at the same rates as larger businesses. As a result, SMEs are shutting themselves out of key opportunities for growth.

Intriguing lessons from the farming business for corporates and business executives

This mindset is passed down from generation to generation, with decades or even centuries of constant care and consideration. For the truly successful farming businesses, a farm, brand or food product becomes a household name that lasts for decades. In contrast, corporate businesses are often focused on quarterly or annual mindsets.

Airwallex’s latest US$100 million capital raising puts valuation at US$2.6 billion

Continuing the momentum of its hyper growth in 2020, Airwallex has announced that the company’s valuation has increased to US$2.6 billion with a capital raising of US$100 million in a further Series D extension.

When the time is right, launching into new markets doesn’t have to be complicated

Exporting a business leads to better growth, opens up new ways of responding to market forces and exposes a company to new ideas.

Simple tips for managing your finances when indulging in self-employment

Working for yourself and running your own business provides many advantages for example accessing creative freedom, independence, and flexibility of managing your own schedule. At the same time, self-employment comes with great responsibility. The somewhat unpredictable nature of self-employment requires you to manage your money extremely attentively

Out with old, in with new: How video resumes supplement traditional resumes

Many organisations have discovered that the majority of tasks can be completed and executed effectively within remote setting. One of the most positive elements of the COVID-19 pandemic is the opening of a global talent pool that is now accessible in ways we have never fully explored in the past.

Australian tech team helps companies worldwide switch to digital during COVID-19

Liberate learning developed software that helped businesses like Coles and NAB keep over 150,000 staff up and down the country safe while working from home or at the workplace. The people behind the technology could see the widespread benefit of the application and went a step further.
Deferit co-founders Mat Blas and Jonty Hirsowitz

Deferit in multi-million dollar raise to accelerate growth and build team

The bill now, pay later business has raised AU$15M in oversubscribed Series B funding round led by existing investor Carthona Capital and new investor Alceon Group.

C-Suite executives’ guide to facing mental health issues during the COVID-19 pandemic

With organisations working remotely, it is hard for business leaders to feel connected to their teams - out of sight, out of mind.

Hobbies that will make you better at building a real legacy through your work

By giving back to the community, actively taking part in philanthropic causes, and providing positive social value, businesses have the power – and responsibility to make a difference and build brands that make a lasting impact on their communities and the world around them.

FREE BUSINESS TOOLS

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

FREE BUSINESS TOOL

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE