Recent studies, we’re told, show many young women aren’t checking their breasts for signs of cancer. We’re also told that women are 88% more likely to watch a video if it features a smokin’ hawt guy.
Rethinkbreastcancer.com, a health-advocacy site and the source of these two observations, put them together to create an instructional video that features three highly carved males who have a hella time keeping their shirts on.
Watch as they demonstrate the TLC method to breast cancer detection:
- Touch your breasts. Feel anything unusual?
- Look for changes. Be aware of their shape or texture.
- Check anything unusual with your doctor.
The organisation also ported this watch-a-guy idea onto apps for iPhones and Androids.
Maybe they can do something similar for prostate cancer… or not.
