EMAIL SEGMENTATION

In our digital age, digital marketing has become the bread and butter of brand survival. The brand that stays ahead of the technology curve is the brand that thrives.

However, so far big data has focused on aggregating large data sets that group people based on shared characteristics and behaviours. It’s your similarity to the group that matters, not you as an individual.

WordPress and SEO-these two terms are gradually taking over the Internet in the context of an era when rank-based profit is growing an insane popularity.

When you started your business, you probably had certain ideas about how things were going to play out. The goal was a humming, streamlined...

Most small business owners get caught up in the minutiae of a business. They become trapped like a hamster in a wheel, spinning, spinning, spinning,...

For most employers, staff scheduling is an ever-present drag. And it’s safe to say that without a strategy in place, most managers will face inevitable headaches.

Business adviser Lauren Fried examines the important issue of employee retention and shares her tips to keeping staff motivated and productive.

How to get leads, appointments, meeting requests and sales using contemporary technologies and strategies. "Short, simple... powerful!"

RICHARD Chattaway and Michael Cusack are serious businessmen who spend their days playing with plasticine in South Australia.

The Master Business Bake Up series is like a cooking class… for business builders. We teach you a recipe that you can ‘cook’ on...

"The galaxy is composed of gas and dust and stars — billions upon billions of stars." -- Carl Sagan, astronomer, astrophysicist, cosmologist and author. At this...

How often have you read a newspaper lately? I mean a real-life, ink-on-your-fingers newspaper? And, when you did, who much of it, and how intensely did you read it?

If you're looking to be more awesome in 2013, then take some well rounded advice from Neil Pasricha, owner of the 1000 Awesome Things blog. There really are three simple steps to living a life that is awesome.

If you scored some Lego for Christmas, you may want to consider building this today. It sure beats watching the Boxing Day Test.

All gifts can be presented (pun intended) at Anthill HQ. If you're stuck for ideas of what to get me, here's a suggestion. It looks like a lamp, but it's so much more. It's Lamp, with a capital L. It has a name and a personality of all its own.

Lots of companies invest heavily in search marketing. However, one form is searching is often overlooked, and it leaves customers confused and frustrated.

The Alphabet Photography company does two things really well. Firstly, it frames art that is made up of letters of the alphabet, hence the company name. Secondly, it comes up with brilliant Christmas videos as a part of its content marketing strategy. This year's effort is quite delightful.

I'm doing a bit of flying this weekend. I'm pretty sure that I'm not going to get a surprise gift from my airline. Frankly, I'll be happy if the flights just depart on time. Spainair decided to do more than that for passengers on the last flight on Christmas Eve 2010.

I apologise in advance. To discover what were the most watched YouTube videos in 2012, you will have to endure two of the most annoying songs of the year. Sorry.

It should be a great experience, right? Wrong. There is really only one store that I can think of that makes shopping online easy, too easy....