Tag: advertising
Is this the best Christmas ad ever? [VIDEO]
As I am sure I have mentioned before, penguins are a big deal in our house.
The obsession began three years ago after a trip...
Creating an ad like Apple will allow you to sell anything, even carrots [VIDEO]
This is an exceptional parody video of an Apple ad.
It follows a distinct formula that anyone who has ever seen an Apple ad will...
Success! Apparently, it’s all in the lighting [VIDEO]
This is a cracking ad from GE for one of its super-duper new light bulbs.
How do you make light bulbs interesting?
Well, you get Jeff...
It’s payback time. A very interesting ad for an important fund raising exercise [VIDEO]
Wow. This is a two-minute video that comes across as an intriguing short film.
At a time where ebola is running rampant in Africa, the...
Tearjerker warning: This ad will make you cry
Storytelling is one of the most crucial skills any entrepreneur and business owner can have.
If you want to engage investors, advisors, staff and customers,...
Rebranding done right – putting the customers into the picture [VIDEO]
Telecom NZ has undergone a major rebranding exercise. The brand has been known for telecommunications in our sister island for more than two decades.
Like...
Is this the most bizarre celebrity endorsement ever? [VIDEO]
Celebrity endorsements can make a huge difference to your marketing.
Assuming the celebrity is indeed a celebrity and someone that your audience aspires to...
The three best ads on Australian TV right now [VIDEO]
I'll admit it. I don't watch a lot of commercial television.
But, when I do, there have been three ads this year that have made...
The Centre for Selfie Improvement: A cracking good ad from Dell [VIDEO]
I will admit I am not partial to the selfie. In fact, I hate having my photograph taken.
I think I have taken maybe three...
Why does this bit of Coke advertising have the potential to change the world?...
We've discussed Coke's advertising many times on Anthill.
This ad comes from Leo Burnett in Columbia. And, it's more than an ad.
I'll say straight up...
This new company in Melbourne has set out to disrupt the $600 million bottled...
Bottled water has rapidly become a popular commodity, a fashion statement even.
The Australasian Bottled Water Institute estimates that the industry is worth about $600...
Billboard takes donations for a worthy charity: Technology in action [VIDEO]
I love it when technology is used slightly left-of-field. This is a prime example of just that.
The billboard, for a Germany charity The Relief...
3 reasons your Mad Men-era Advertising is DEAD on social media! Customer focus is...
Getting your brand's pages up and running on social media networks is pretty easy to do, but filling them with good content that serves...
Creative advertising: how one company endeared itself to cold customers
Canada. It's home to ice hockey and, well, lots of ice. There may also be some snow.
The country has recently endured a rather intense...
Know your niche! It’s working for the reinvented TigerAir [VIDEO]
One of the most fundamental parts of any marketing campaign is, knowing exactly who you are talking to.
The airline industry in Australia is no...
The new Snickers ad is setting the workmen amongst the feminists; and possibly upsetting...
You know the Snickers ads - the ones where you're not yourself when you're hungry.
The latest Snickers ad goes one step further and, it's...
How to make your competitors do your advertising for you; a nifty trick [VIDEO]
This video shows a very cunning advertising trick. One so cunning that you could pin a tail on it, and call it a weasel....
Nifty technology brings surprising interactivity to an underground train station ad [VIDEO]
I'm yet to meet anyone who has shiny hair like it is shown in shampoo ads on television.
This Swedish shampoo ad, however, I can...
What will $500 buy you in social media advertising? Way more than you will...
With online advertising spend overtaking TV advertising spend for the first time ever, knowing your way around social media advertising has never been more...
Personal branding 101: A lesson from the best regional ad from the Super Bowl
I'm sure you've seen some great regional ads when you've been out and about.
But, this one, it's something special.
It's certainly not amateur. In fact,...
