![Audi takes aim at the millennial market with its latest parody ad [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/01/AudiShame.jpg)
This is the ad for the U.S. launch of the new Audi A3. The concept of ‘virginity pledges’ has been popularised, in modern times at least, in the U.S. This ad takes abstinence pledges to a new level: millennials are pledging not to just ‘drive any car’ but to ‘wait for something special’. Apparently, the…
![Hug it out! Viral ad bring goodwill to previously bad behaving sportsmen [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/11/TysonHug.jpg)
In the U.S., Foot Locker kicked off a week long sale with this ad. It delivers the line that, during this week of greatness, the world will feel different. How different? Well, for starters Mike Tyson and Evander Hollyfield hug it out. But, only after Tyson gives back the piece of Holyfield’s ear he bit…
![Great Google storytelling. You probably won’t understand the language but you will cry anyway [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/11/IndiaGoogle.jpg)
This is an ad from Google India and, as such there are only two words spoken in English. And, they are at the very end. You can get captions for the ad but they aren’t needed. The storytelling and acting in this ad is so amazing that you will be brought into the story and…
![Dog food commercial creates a dog’s best day ever with a Goldberg machine! [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/11/Puppies.jpg)
Food. Frisbees and, most importantly, balls. Lots and lots of balls. This commercial from Purina for its dog food uses dogs and puppies in a very special, canine friendly Goldberg machine. What’s a Goldberg machine? It’s a deliberately over-engineered, unnecessarily complex device that performs a very simple task. This sounds like a lot of websites,…
![Advertising is evil and must be stopped! (This ad tells us so…) [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/11/SenseAdvertising.jpg)
You are probably aware of The Pitch on ABC’s Gruen Transfer. Each week, two agencies are given what seems like a crazy or impossible brief. Each agency responds to the brief with an ad then, industry experts judge the results. A few weeks ago, Melbourne agency Sense Advertising was involved in The Pitch to create…
![The power of Photoshop: why nothing you see is real [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/10/PowerOfPhotoshop.jpg)
Dove became renowned for their ads that showed the truth behind beauty marketing to women. The Dove Evolution ad should be essential viewing for everyone. The company followed up recently with a remarkable campaign that showed just how distorted our images of ourselves are. (Watching it may require tissues). And, here’s another example of just…
![How to make sure you’re forgotten as soon as your video finishes [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/10/TechBaker.jpg)
This video from College Humour parodies almost every tech ad ever made. And to quote the masterful Homer Simpson, “It’s funny because it’s true!” If you’re planning an ad or, a video for your business, please – don’t do it like this! Use the opportunity to tell your real story, not use a vague bunch…
![Do you ever wonder what it takes to make ads like this? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/09/SamsungBaby.jpg)
I am sure no babies or puppies were hurt during the filming of this ad. I know dogs can be trained to work in these situations. But, I also know that babies can’t be. It looks like a real baby. But, how did the producers get it to yawn on cue? Or, put on a…
We have all heard of the 4Ps of marketing but at Swisse they are different. At Swisse, the 4Ps stand for in order of priority: People, Passion, and Products before Profits Putting values first and Strategy second, Radek Sali and his co-owners at Swisse Wellness, set about revolutionising the Wellness industry and taking it out…
![Just how many ads can Google pack into its products? Nifty Google Glass parody [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/08/AdMented.jpg)
Is the corporate motto of Google still ‘do no evil’? Perhaps. But, it should really develop a sub-clause of ‘not be annoying’. While I have no desire to own Google Glass, based on some of the recent changes to Gmail, this Google Glass parody may well be the advertising utopia that the company is aiming…
![A frame within a frame: Volkswagen makes a point using YouTube [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/08/VolkswagenFrame.jpg)
We’ve all seen ads on YouTube. Ones that are a direct cut from television or, ones that have been created especially for online broadcast. This one falls into the latter category. It will only work on YouTube because it’s using the interface of the video sharing platform to make a point about car safety. It’s…
![Does your digital marketing strategy sound like this? It does? You’re in trouble [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/08/BSDetector.jpg)
OK, so this is an ad for Adobe Marketing Systems. It’s one of many marketing systems (think Salesforce or, locally, Intelligence Bank) that are designed to help marketers make informed decisions based on real data. But, the point the ad is making is far too real. If this is what your digital marketing plan sounds…
![How to make a brand statement and how not to. Apple vs Microsoft [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/06/AppleFeel.jpg)
Apple vs Microsoft. It’s an ongoing war since, well, the 1970s. Two major technology companies, both wildly successful and both incredibly different. Just one point of difference is the approach to branding each one takes. Apple, renowned for its design and beauty, has a brand that is the envy of many. This is deliberate. Watch…
![Fan generated advertising. It’s the new force in marketing (pun intended) [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/06/BestBoss.jpg)
Pringles has joined forces with the new owners of Star Wars, Disney, to add a whole lot of Jedi to the crisp market. Only a few years ago, every company in the world seemed to be running a competition to prompt customers to make their next TV ad. Then, people realised they were doing a…
![Is this ethical advertising? Is it for the greater good? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/06/HomePro.jpg)
I am really unsure what I feel about this campaign designed by BBDO Bangkok. In the poorest parts of many countries, including Thailand, people use advertising billboards as part of their shelter. Working from this premis, BBDO and its client, HomePro, designed billboards that were ads on one side. On the other side, they attached…
![How to embrace an internet meme and make it your own [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/06/OscarMayer.jpg)
There may almost be as many bacon memes on the internet as there are cat videos. Almost. Oscar Mayer has embraced the internet’s love of bacon and made it its own. Instead of saying it with flowers or, with diamonds … say it with bacon. This is a brilliant parody of every ad trying to…
![In the battle for market share between similar products, will humour win the day? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/06/AugustLock.jpg)
I once had a cat called September. She could climb to the top of a screen a door in under five seconds. Now, I can have a lock on my front door called August. What’s next? A door mat called July? OK. Enough with the lame calendar jokes linked in a tenuous way to doors….
![The NDA. The non disclosure agreement. Awkward? Pointless? Essential? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/05/NDA.jpg)
I’m going to be a tiny bit controversial. I hate NDAs. Generally, I refuse to sign them. Seriously. I know the business plans of many startups, I know about some big ideas being thrown around in the corporate world. But, I’ve not signed anything. I guess, it could be said, I know how to keep…
![How good are you at negotiating? Are you better at it than this guy? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/05/MatchDaySeats.jpg)
Are you looking for an industrial vibe for your home? Try some red, plastic stadium seating, a steal at $1,899. This is a piece of genius marketing from Heineken. As couples wander through a furniture store, a proposition was put to some of the blokes. If they could convince their partner to buy the stadium…
Are you naturally creative? Well, now how would you like to win $5,000 cash?
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