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Audi takes aim at the millennial market with its latest parody ad [VIDEO]

This is the ad for the U.S. launch of the new Audi A3. The concept of 'virginity pledges' has been popularised, in modern times at...

Hug it out! Viral ad bring goodwill to previously bad behaving sportsmen [VIDEO]

In the U.S., Foot Locker kicked off a week long sale with this ad. It delivers the line that, during this week of greatness, the...

Great Google storytelling. You probably won’t understand the language but you will cry anyway...

This is an ad from Google India and, as such there are only two words spoken in English. And, they are at the very...

Dog food commercial creates a dog’s best day ever with a Goldberg machine! [VIDEO]

Food. Frisbees and, most importantly, balls. Lots and lots of balls. This commercial from Purina for its dog food uses dogs and puppies in a...

Advertising is evil and must be stopped! (This ad tells us so…) [VIDEO]

You are probably aware of The Pitch on ABC's Gruen Transfer. Each week, two agencies are given what seems like a crazy or impossible...

The power of Photoshop: why nothing you see is real [VIDEO]

Dove became renowned for their ads that showed the truth behind beauty marketing to women. The Dove Evolution ad should be essential viewing for...

How to make sure you’re forgotten as soon as your video finishes [VIDEO]

This video from College Humour parodies almost every tech ad ever made. And to quote the masterful Homer Simpson, "It's funny because it's true!" If you're...

Do you ever wonder what it takes to make ads like this? [VIDEO]

I am sure no babies or puppies were hurt during the filming of this ad. I know dogs can be trained to work in these...

A case study on reinvention and growth: Swisse is not selling vitamins, it’s selling...

We have all heard of the 4Ps of marketing but at Swisse they are different. At Swisse, the 4Ps stand for in order of priority: People, Passion,...

Just how many ads can Google pack into its products? Nifty Google Glass parody...

Is the corporate motto of Google still 'do no evil'? Perhaps. But, it should really develop a sub-clause of 'not be annoying'. While I have no...

A frame within a frame: Volkswagen makes a point using YouTube [VIDEO]

We've all seen ads on YouTube. Ones that are a direct cut from television or, ones that have been created especially for online broadcast. This...

Does your digital marketing strategy sound like this? It does? You’re in trouble [VIDEO]

OK, so this is an ad for Adobe Marketing Systems. It's one of many marketing systems (think Salesforce or, locally, Intelligence Bank) that are...

How to make a brand statement and how not to. Apple vs Microsoft [VIDEO]

Apple vs Microsoft. It's an ongoing war since, well, the 1970s. Two major technology companies, both wildly successful and both incredibly different. Just one point of difference...

Fan generated advertising. It’s the new force in marketing (pun intended) [VIDEO]

Pringles has joined forces with the new owners of Star Wars, Disney, to add a whole lot of Jedi to the crisp market. Only a...

Is this ethical advertising? Is it for the greater good? [VIDEO]

I am really unsure what I feel about this campaign designed by BBDO Bangkok. In the poorest parts of many countries, including Thailand, people use...

How to embrace an internet meme and make it your own [VIDEO]

There may almost be as many bacon memes on the internet as there are cat videos. Almost. Oscar Mayer has embraced the internet's love of...

In the battle for market share between similar products, will humour win the day?...

I once had a cat called September. She could climb to the top of a screen a door in under five seconds. Now, I can...

The NDA. The non disclosure agreement. Awkward? Pointless? Essential? [VIDEO]

I'm going to be a tiny bit controversial. I hate NDAs. Generally, I refuse to sign them. Seriously. I know the business plans of many startups,...

How good are you at negotiating? Are you better at it than this guy?...

Are you looking for an industrial vibe for your home? Try some red, plastic stadium seating, a steal at $1,899. This is a piece of...

So you think you are creative? Then put your brain where your mouth is!...

Are you naturally creative? Well, now how would you like to win $5,000 cash?
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The Alchemy of Negotiation with Matt Lohmeyer [FREE REPORT]

Negotiation is part and parcel of everyday life. Despite this, the idea of honing our negotiating skills doesn’t go down well with most of us. We fear that we’ll end up being manipulative, exploitative, scheming. To help us break the chains of this retrogressive mentality, we have Matt Lohmeyer. He has worked as a professional negotiator in various fields for over eight years and before that, negotiated deals with biotech pharmaceutical and chemical companies. In short, he’s an Alchemist in the Art of Negotiation.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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