We like to think that we know a thing or two about business magazines. (We read a lot!) I recently entered a heated debate about magazine advertising – What to look for, what works, what doesn’t. Of course, you’ve got to get the fundamentals right – target audience, frequency and reach – but effective print…
We like to think that we know a thing or two about business magazines. (We read a lot!) I recently entered a heated debate about magazine advertising – What to look for, what works, what doesn’t. Of course, you’ve got to get the fundamentals right – target audience, frequency and reach – but effective print…
We’re fans of the site Ads of the world, which tracks the most innovative and witty advertising across all mediums. If you are at all interested in advertising, it’s well worth perusing. But if you’re looking for a real giggle, our website of the week is a blog post dedicated to professional advertising ruined (or…
We recently stumbled on an acute example of just how appealing (and viral) a creatively designed shopping website can be. Dutch Company HEMA presents what at first glance appears to be a conventional ‘shop window’ product catalogue. But wait a few second and watch the magic kick in.
First off, let’s be clear. We have to kill the phrase ‘online classifieds’. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it’s symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.
The Packer deal took everybody by surprise. It coincided perfectly with the media reform announcements, but in fact had more to do with maximising shareholder value than with media reforms.
Everyone knows that business is all about cycles. What goes down must go up, and vice versa. With my dot-com scars so recently healed, I am loathe to be trumpeting another technology boom. But things are certainly afoot.
It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don’t have to read the logo to know that it’s another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?
Don’t be caught unprepared if a journalist calls your office requesting an interview. Preparation is the difference between good publicity and bad publicity. Here are some simple things you can do to maximise the outcomes of a media interview.
One of the many reasons I love the work I do as a freelance journalist is that I get to spend a lot of time talking to emerging Australian technology companies. There is a vast wealth of incredible innovation in this country, embodied within hundreds of companies that will reshape the world in their own small way.
It’s a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.
It’s a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.
Greetings Anthillians! I’ve been sipping a glass of fine wine and contemplating the grapevine. Word of mouth has to be the most powerful form of advertising. How else could a brief conversation by the water cooler precipitate the purchase of a $300 dollar bottle of plonk? Professional antagoniser, Ray Beatty, is on the case.
If you’ve ever received an invitation to a wedding being held interstate or overseas, you’ll know that sharing the love can be expensive and time consuming. But with technology doing more and more of our leg work these days, more palatable options were bound to emerge.
I recently had the good fortune to host the Commercialisation EXPO 2006 conference held in Melbourne. It covered all the right areas and was a great success, but it is clear that one troubling issue remains – the chasm between innovation and marketing is as wide today as it has ever been.
I recently had the good fortune to host the Commercialisation EXPO 2006 conference held in Melbourne. It covered all the right areas and was a great success, but it is clear that one troubling issue remains – the chasm between innovation and marketing is as wide today as it has ever been.
Direct marketing is a form of advertising that requires a direct response from the consumer. This includes mail, catalogues, advertising, telemarketing, direct selling and email initiatives that are delivered directly to the individual.
You’ve seen all the ads that promise everything from tighter abs to fab calves. Then there are the ones that will help you find inner-peace, outer-serenity and even how to lose weight while stuffing your mush with plank-sized chips and endless vats of fried chicken and gravy.
End of content
End of content
GET THIS AMAZEBALLS THING!
Click the button to get it now
