I’m yet to meet anyone who has shiny hair like it is shown in shampoo ads on television.
This Swedish shampoo ad, however, I can relate to – crazy hair after a brief encounter with some wind.
So, what’s so interesting about that?
This ad is an interactive display inside an Swedish subway station. The display unit is rigged with sensors that detect the arrival of the train. In the interactive ad, the model’s hair whips around based on the direction of the wind created from the train.
It’s a nifty use of technology in an unexpected place – that’s the hallmark of memorable advertising.