Storytelling is one of the most crucial skills any entrepreneur and business owner can have.
If you want to engage investors, advisors, staff and customers, you have to be able to tell your story in a compelling way.
It’s also the key to great advertising, as this ad for Skype demonstrates.
Watch how this story unfolds, how there are unexpected twists and turns and, how there is a conclusion that is satisfying.
But, I will warn you, this story may make you cry.
The born friends family portrait – Skype ad