Canada. It’s home to ice hockey and, well, lots of ice. There may also be some snow.
The country has recently endured a rather intense winter.
Duracell, the battery makers, had an idea to make life a bit better and, more interesting for Canadians enduring the arctic-like winter.
This campaign works because it demonstrates the situation of people and, puts the product to use in a novel way that has real benefits for people standing in the freezing cold at a bus shelter.
It’s a simple formula: show an understanding of your customers, solve a problem and, in the process, endear your brand to the beneficiaries. Plus, you can imagine the word of mouth effect, who wouldn’t share their tale of warmth and human contact while enduring a polar vortex?
Duracell (Canada) – Moments of warmth