Home Anthill Magazine SMART 100 Winners Revealed 2014

SMART 100 Winners Revealed 2014


They’re innovative, Australian, highly commercial and they’re changing the world, one idea at a time.

Yes, it’s time to reveal this year’s SMART 100 index.

The maven judges have cast their votes and their combined wisdom has unveiled a truly remarkable winner.

This year’s winner is taking blood testing out of the laboratory and making it easier to test for HIV, out in the field.

And the winners are…

Rank Innovation Judge Average
WINNER AtomoRapid HIV 107
TOP10 Omny 105
TOP10 Walkabout Your Business Pop-up Village 104
TOP10 MindHive 104
TOP10 Medic52 104
TOP10 Maths Pathway 103
TOP10 goStandby 99
TOP10 The Premium Wine Card 98
TOP10 Architectural Heliostat & Daylighting System 98
TOP10 AUUG Motion Synth  97
TOP50 CareMonkey 96
TOP50 Pump Defenda 95
TOP50 Footprint Preliminary Business Diagnostic 95
TOP50 The Protein Bread Co 94
TOP50 Project 0 94
TOP50 Jeva 94
TOP50 Smash 92
TOP50 Newsmodo 91
TOP50 EcoSmart Stone 91
TOP50 Ecoriginals Eco Nappies 91
TOP50 Standalone car rental excess cover 89
TOP50 Rozibaby 88
TOP50 ChekRite 88
TOP50 Career Symphony 88
TOP50 AME Predictive Modelling Decision-Making Tool 88
TOP50 Unloseable Eyewear 87
TOP50 SMSF lending application 86
TOP50 Selz 86
TOP50 Soundpond.net 85
TOP50 Online exit interview 84
TOP50 Concept.vu 84
TOP50 Tomcar All-Terrain Vehicle 83
TOP50 Mind Screen 83
TOP50 S2B Smart Shower 82
TOP50 myWatt 82
TOP50 Simply Raw Superfood Bars 81
TOP50 Pocketbook 80
TOP50 R&D Tax Incentive prepayment service 79
TOP50 My Squeeze 79
TOP50 Hydrowall 79
TOP50 Exhibition Stand Lease Packages 79
TOP50 Cloakr 79
TOP50 Toast colour sensor 78
TOP50 My Profiling 78
TOP50 LifeProof protective cases and accessories for mobile devices 78
TOP50 Mclowd 77
TOP50 myEd App 76
TOP50 Fox & Dove 76
TOP50 OurSay 75
TOP100 Chaptor 75
TOP100 Aduro LMS 75
TOP100 Strictly Service 74
TOP100 HARK 74
TOP100 Anna Cares 74
TOP100 Emergency back-up nanny 73
TOP100 Pure Poppet Natural Play Makeup & Face Paint 71
TOP100 Moon Mama’s Take-Off Tote, All-In-One Diaper Bag, Feeding Pillow & Play Mat 71
TOP100 MOGLabs Wavemeter 71
TOP100 Anecsys.Translate 71
TOP100 PeoplePledge 70
TOP100 Shomi 69
TOP100 MeetSmart 69
TOP100 Performance Marketing Platform/comission factory 68
TOP100 Geepers 68
TOP100 Combo Design 3 in 1 Mattress 68
TOP100 Alsaker Executive Membership 68
TOP100 Track Your Impact 66
TOP100 Rocksolver optimisation software for green building 66
TOP100 Personalised Dynamic Top & Tail videos for business 66
TOP100 PeoplePRINT 66
TOP100 Marine Zones Apps 66
TOP100 Moneysoft 65
TOP100 Hybrid Skill+Wagering games 65
TOP100 Podzy 64
TOP100 EXCHANGE hidden assets 64
TOP100 CyberQuad 63
TOP100 CueZero 63
TOP100 iBag 61
TOP100 Geddup 61
TOP100 B1G1: Business for Good 61
TOP100 mPole 60
TOP100 Mini Melting Moments 60
TOP100 QuicklyPay.it 59
TOP100 Atmail 59
TOP100 Cruiser – connected surfaces platform 57
TOP100 Visa payWave Crowd Gaming 54
TOP100 Mobile Advertising SDK 54
TOP100 Moroku GameSystem 53
TOP100 Andromeda Turtle Safe LED Street Lighting 51
TOP100 SOUNDSEZEE*TM “makes music easy” 48
TOP100 Unity 47
TOP100 With One Voice choir program 43
TOP100 Webcred.it 43
TOP100 The Willing Listener 43
TOP100 UniFORM by Evado 40
TOP100 Integra – Dynamic Data Management Platform 38
TOP100 Coffee Duo 36
TOP100 PromiseLocker 34
TOP100 SATR 2.0 28


What is the SMART 100?

In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment.

Designed to encourage, promote and support innovation in Australia, it identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense.

Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. We don’t even request an historical snapshot of ‘runs on the board’ or commercial achievements.

This is because innovation is future focused. It is about identifying and solving problems in ways that will change the way we live, do business and think.

What was the process?

Anthill readers were invited to submit detailed applications by completing open-ended questions, such as…

This innovation improves on what came before because…

The outcomes of these applications were amalgamated and short-listed to assemble the Top 100. These profiles were uploaded to the Anthill website for judging.

At the same time, over 100 ‘maven’ judges were invited to judge 10 applications each, using an online tool developed by Anthill to reflect a set of eight, individually weighted, criteria.

So, what’s a maven?

Most people define a maven as a trusted expert in a particular field. The word comes from the Yiddish meyvn and Hebrew mevin (מבֿין), with the same meaning, which in turn derives from the Hebrew binah, meaning understanding.

For our purposes, a maven also means a person who seeks to pass on this knowledge to others – an intense gatherer of information and impressions, the first to pick up on new or nascent trends and share them.

Mavens play a vital role in the commercial success of new products and services.

Unlike early-adopters, who are attracted to any new technology, mavens are more discerning. They are thoughtful in their approach to the adoption of innovations and that is why they are often turned to as trusted advisers.

A successful innovation may be attractive to your average early-adopter but mavens are the people who will bring a successful innovation into the mainstream.

As a result, Anthill’s SMART 100 are not chosen simply due to the novel or unique nature of the innovations but because of the potential of each to achieve consumer adoption and commercial success.

Here’s a selection of our 2014 mavens. Recognise any names? 

First Name Last Name
Randal Leeb-du Toit
Skeeve Stevens
Francis McCarthy
Kate Ingham
Ian Gardiner
Jen Bishop
Kate Horman
Ty Wiggins
Jack Singleton
Ivan Kaye
Leanne Hagerty
Alex Pirouz
Pete Cooper
Seth Lawrence
Martin Martinez
David Kowalski
Brett Samuel
Davina Stanley
Fiona Adler
Matt Allen
Jules Blundell
Damian Blumenkranc
Julie-Anne Black
Gary Conyers
Dan Dobos
Peter Cebon
Wayne Fitzsimmons
Carl Taylor
Jenny Vandyke
Danielle Neale
Peace Mitchell
Jon Yeo
Tim Morris
Adrian Spencer
Polly McGee
Ashley Howden
Leila Henderson
Mark Middo
Natalie Giddings
Matthew Griffiths
Jen Storey
Guy Glover
Kyri Theos
Dan Norris
Brett Bonser
Geoff McDonald

What were the criteria?

In addition to the the obvious (Is this innovation unique? How similar or different do you think the idea is to other products / services that are currently available to its target market?), Anthill’s criteria delved into areas of equal importance not normally acknowledged by other innovation award programs.

For example, Anthill’s criteria included the evaluation of the innovation against questions designed to measure its potential to self-market (i.e. Is the innovation ‘remarkable’? Is it something that YOU would ‘remark on’ — i.e. talk about or mention — when speaking with work colleagues, friends or family?) and achieve adoption among its target market (Does this innovation respond to a necessity or a want? How important do you think this innovation would be to its intended user?).

What is the Vivid Ideas Readers’ Choice Index?

The Vivid Ideas Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

The Vivid Ideas Readers Choice Winner represents a popular vote by participants, ranked by social interactions, such as Tweets, Facebook Likes and Comments, excluding funny business, like paid Tweets and paid Likes.