This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
Australian entrepreneur Gary Rayner had a vision to create an iPhone cover suitable for everyday, and any situation.
Outerspace Design was selected from a handful of companies worldwide qualified to commercialise his invention by providing the industrial design and engineering on a high spec, high volume accessory worthy of the Apple iPhone.
In 2011, the flagship LifeProof 4 was launched. Thinner, lighter and waterproof, the LP4 earned critical acclaim. On the back of the huge success, new products have been released every year, including versions for iPods, iPads and various accessories.
2. WHAT & HOW
The purpose of this innovation is to…
Allow users to enjoy the full functionality of their high-value, connected mobile devices, in any environment, worry free.
It does this by…
Making the connected mobile devices dust-proof, water-proof, snow-proof and shock-proof, without compromising existing features and functionality.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
While there are many cases on the market, most provide surface protection, but are not shock-proof or waterproof. Any waterproof cases are unsightly bags, or large bulky products. LifeProof products are highly functional to military specifications, while being elegant and unobtrusive.
Its various benefits to the customer/end-user include…
- Peace of mind – freedom to take mobile devices anywhere.
- Active lifestyles – get outside and stay connected.
- Expanded use – shoot video under water!
- No compromise on the user experience – touchscreen, mic, speaker, camera, buttons, flash, all work as usual.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Big, ugly, bulky cases, or flimsy waterproof protective cases that are little more than sealable plastic bags. The problem was never properly addressed.
Its predecessors/competitors include…
A typical waterproof case such as the DryCase or the Peli i1015.
5. TARGET MARKET
It is made for…
Active people who appreciate good design, and want to extend the functionality and usefulness of their mobile devices while protecting them from the hazards of daily life.
It is available for sale through…
Our wesite www.lifeproof.com, telecom stores, mobile phone suppliers and resellers.
Our marketing strategy is to…
Develop robust protective and sealing technologies, embody them in a flagship product for the iPhone 4, then build and leverage the brand as the world’s best protective cases.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
