This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
Our mobile advertising business identified the need for app developers to be able to easily monetise their apps through mobile app walls, one of the highest converting and revenue-driving in-app advertising forms. Prior to this, apps in our network (and almost all others) would have to have their developers custom build this functionality to display app offers this way. It is something that a number of app developers asked us about, so we decided to build it.
2. WHAT & HOW
The purpose of this innovation is to…
The purpose of this innovation is to help mobile app developers monetise their apps in iOS, Android and Unity for the highest possible return through this form of in-app advertising which typically converts much higher than simple banner advertising.
It does this by…
It does this by allowing app developers to add a mobile app wall to their game, allowing users to visit and download one of the apps displayed and generate revenue for every install they send to another app.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Firstly, prior to this, it was necessary for app developers to have to build their own app wall if they wanted to display offers this way to their users. Now it only takes a few lines of code to integrate and is built to return offers faster than any direct integration through cloud-based caching.
Its various benefits to the customer/end-user include…
Improved monetisation offers being ranked by Earnings-Per-Click, reduced development costs and time, faster retrieval than direct integration using our custom-built cloud-based middle tier that caches offers for all countries and devices running the app wall.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
In the past, this problem was solved by running simple banner ads for monetisation (which convert lower), or having a developer build and integrate the same functionality (in most cases this would take more than a full-time week’s worth of work per app platform)
Its predecessors/competitors include…
We have only one other Australian competitor which is LeadBolt.
5. TARGET MARKET
It is made for…
The target audience is any app development companies that offer advertising within their apps. With over 1,000,000 apps across the app stores, the target market is essentially as large as there is app developers, in the entire global market.
It is available for sale through…
This service is available through http://www.brusmedia.com by subscribing as a publisher and gaining access through one of our account managers.
Our marketing strategy is to…
Our marketing strategy is to drive direct integrations through referral partnerships, search engine marketing and optimisation, direct marketing to potential customers, email marketing to existing database and affiliate trade shows.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
