This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation, initially came to life when…
This innovation, initially came to life when we realised there was a way for SMEs to give back in new ways; ways that made it really easy for them to select high-impact projects with fully 100% of their giving where they wanted it to go and ways that let them ‘connect’ very differently.
We realised too that giving had to be about the IMPACT not about the money given AND that, correctly handled, very small giving could actually create huge impacts.
2. WHAT & HOW
The purpose of this innovation is to…
Big picture: create a world full of giving …. (Sounds ‘fluffy’ but it’s seriously not!). make it stunningly easy for SMEs to make measurable, impactful differences simply by doing what they normally do.
It does this by…
Firstly by providing a unique giving platform that not only makes it easy to give but actually tracks the impact being made in real time. Secondly by providing unique tools to allow them to leverage their giving in unique ways.
This innovation improves on what came before because…
Giving in the SME space is a) ad-hoc b) almost non-existent c) not ‘connecting’ and usually linked to big charities.
3. PURPOSE & BENEFITS
Its various benefits to the customer / end-user include…
Giving becomes embedded in what the SMEs do, it gives them a far greater sense of meaning and purpose They connect in new ways to their team and customers, ultimately transforming the entity.
In the past, this problem was solved by…
It wasn’t.
4. COMPETITIVE LANDSCAPE
It’s predecessors/competitors include…
Charities would knock on doors and ask them to give or now, more than likely, they’re getting email solicitations plus we see the rise of single-focused giving like Kiva and so on.
5. TARGET MARKET
It is made for…
SMEs in all business sectors.
It is available for sale through…
The web and face-to-face through events help worldwide.
Our marketing strategy is to…
Currently promoted on the web. We’ve built it already to 43 Million giving impacts with many more to follow.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
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We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
