This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
My business partner and I saw the same customer requirements and problems occurring over and over again in the small Sydney based custom software development company which have run together for a few years.
Rather than re-creating the wheel every time, as a challenge (and wanting to make life easier for ourselves) we decided to create a dynamic software development platform that was so agile and powerful that it would eliminate the need to write computer code.
Years later, we are proud to say we have achieved the goal. We never had formal launch for Integra, and are always improving it. The latest major version was developed in 2013.
2. WHAT & HOW
The purpose of this innovation is to…
Enable the development of enterprise-grade custom web applications without the need to write, test or debug computer code.
This eliminates most of the costs and hassles usually experienced in custom software development, delivering projects faster and with better reliability.
It does this by…
We have designed both a dynamic data management engine and a library of application services like security, reporting, auditing, alerting, media, forms etc. Basically, all the key services serious applications need.
This enables complex custom functionality to be created in a few clicks. New apps are simply configured using a web interface and can plug-in to the services they need.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Simply put, it revolutionizes web-based software development. No longer do you need to write, test and debug computer code.
Our platform enables complex custom web apps to be created in a few clicks. It speeds up the end-to-end process, saving time and money. We can also uniquely guarantee the delivery of software projects, regardless if they are $5,000 or $500,000.
Its various benefits to the customer/end-user include…
- Much faster development times
- Reduced maintenance costs
- Higher reliability
- Improved data quality
- Flexibility to grow and evolve to future needs
- Advanced data management functionality
- Guaranteed delivery
- User DIY ability
- Cost effective usage-based licensing
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
The process of custom software development usually involves lots of analysis of the customer’s problems, followed by designing, writing computer code, testing, debugging etc. Then, this process is repeated over and over again many times.
Our Integra platform’s dynamic engine and application service library eliminates most of these costly, time consuming tasks.
Its predecessors/competitors include…
There have been other platforms developed, but none offer the same suite of application services, or the same level of data management functionality. Many are code generating engines and still require coding knowledge to produce functionality.
5. TARGET MARKET
It is made for…
Any organization that requires data to be managed better, backed up and securely accessed. Generally, if you’re using Excel spreadsheets, Access databases and other clunky technologies, then Integra will help to properly computerize, automate and scale up your operations.
It is currently used in government, university research, non-profits and by SMEs for business workflow automation.
It is available for sale through…
Integra is available as Software-As-A-Service (SaaS) with usage-based licensing. We host and manage the service on our own Sydney based servers, and provide both helpdesk and support facilities.
Our marketing strategy is to…
Target consultants and other agencies that require data management services for their own business clients. Basically, we are looking to be more of a wholesale supplier of data management services.
Your Turn — VOTE!
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We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
