Marketing & Media

Now, the American telecommunications outfit Sprint Network has created it's own version. Informative, intriguing and well presented, this video once again reminds us that we live in a rapidly developing technological age that few, if any, can keep up with.

Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).

Great packaging can improve a good product and ensure that a great product hits the jackpot. Here are the best Australian package designs for 2009 as awarded by the Australian Packaging Association.

Success in online marketing requires excellence in two areas – an understanding of the ‘purpose’ and ‘personality’ of any given project. ‘Online Marketing by Design’ will draw on the experiences of real business owners and creative professionals to determine what constitutes well designed and commercially effective online marketing.

As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.

As Kraft's iSnack 2.0 debacle illustrates, companies don't have much room for error these days when it comes to launching a new product. That is especially true if that company's name is Microsoft and that product is Windows 7, the latest iteration of the company's flagship product and the follow-up to the much maligned Windows Vista.

Nominations for the 2010 Veuve Clicquot Business Woman Award opened on October 1, 2009.

Business leaders must learn to preserve the old while ushering in changes. The example of Test match, One Day and Twenty20 cricket is illuminating, writes Kim Wingerei.

Leon Hayes began his web startup, Switchselect.com, in the energy market and developed Australia's first free comparison website, providing a one-stop-shop for the retail sector.

Derren Brown is a popular English magician (among other things) and host of the popular UK television series, Mind Control. In this clip, he achieves the seemingly impossible, conning people into accepting blank paper as money. Who do you think would be more likely to fall for his ruse? A street-corner hotdog vendor or an upmarket diamond merchant?

It makes sense to build a company’s investment plan that has the interlocking qualities of Lego pieces, tightly fit, all supporting and connected to each other. To do that takes a carefully constructed financing plan with these specific elements:

In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).

In case you missed our mobile billboards roaming the busy streets of inner-city Australia to promote our 2009 Cool Company Awards, here's a pic, courtesy of Anthil Twitter follower @Tian_Yang, who captured and tweeted this image late yesterday. For his quick thinking and generosity promoting the Anthill brand, we'll be sending Tian award winning business documentary DVD, Enron: The Smartest Guys in the Room (just 'cause we can).

In the good old days when TV spots were cheap and Colgate-Palmolive seemed to have an unlimited budget, a style of advertising emerged under the banner of, “It’s so bad it’s good”.

According to many, tablets are the future of media and will be the saviour of journalism. While the Apple Tablet remains one of the most hyped (and mysterious) upcoming devices, Microsoft has entered the fray. And guess what? Technology website Gizmodo has somehow scored leaked footage of what Microsoft is calling its Courier.

All of us would applaud moves toward greater openness and transparency in government, but is the bureaucracy ready to reveal all its cards by making hard-to-find data available in web and mobile device software applications?

It's been six months since we began experimenting in social media and three months since we made the decision to ditch our ailing Facebook Group in favour of Facebook's Fanpage format. What's been most interesting is the apparent development of several unexpected (yet welcome) mini 'Tipping Points'.

Gretha Oost has adopted an unusual approach to raise capital. The Melbourne mum, designer and Pitch Club contestant has decided to trial a 'crowdfunding' approach to launch her award winning product 321 Water.

Imagine that you are walking down the street with your mobile phone in hand and you'd like to know what is going on in your neck of the woods. You can now hold up your phone and, using your mobile phone's camera, see "tags" overlaid onto whatever you’re looking at. For example, you might observe a "Two for one coffer offer - Joe's Coffee." Or "Art Gallery Opening Today."

"Book Rapper was born out of the idea of earning money from doing the things that I love. I love reading books so I asked myself, how can I get paid to read books? I knew I didn't just want to do reviews because I think what a book is about is almost like the booby prize. I want to know what the big ideas are but more importantly I want to know how to apply them."