Home Authors Posts by Kim Wingerei
The apathy toward online retailing by Australia’s incumbent ‘bricks and mortar’ retailers has allowed some notable upstarts to gain a foothold in the digital shopping space. Kim Wingerei examines opportunities lost and seized.
US President Obama receiving the Nobel Peace Prize based not on his accomplishments but to “encourage his vision” is not dissimilar to an entrepreneur trying to raise capital for the first time. Kim Wingerei explains.
Business leaders must learn to preserve the old while ushering in changes. The example of Test match, One Day and Twenty20 cricket is illuminating, writes Kim Wingerei.
Thinking about starting up a business? Or are you in the middle of the ride of your life, totally focused on making you business a success? Take a moment to read this – it may save you from making some of the more common mistakes that entrepreneurs make. When my business collapsed last year, I learnt 10 things...
Most people giggle about the prevalence of porn on the internet, but the truth is that the porn industry has pioneered many of the technological innovations of our time. As an industry, these companies are good at what they do. Really good. And you should learn from them.
When I was just starting out, an old IBM-education sales manager was the first to tell me the real truism of all sales activity: “People buy from people” – a statement that embodies not just the mere fact that the process of selling is personal and emotional, but that successful sales is someone buying, as opposed to being sold to.
Despite having an MBA majoring in marketing, I fully admit to having a rather simplistic view of marketing: present a product or service so people can see what it is. Then leave the selling to the sales department.