EMAIL SEGMENTATION
Imagine there’s no internet. It’s easy if you try [VIDEO]
I moved house two weeks ago. I'm still waiting for my internet connection. First world problem, I hear you say. Here's the same problem, on a grander scale.
What’s not to like? A charity ad that does just about the impossible [VIDEO]
This ad helps set the record straight in so many ways. For example, contrary to popular belief, "Downloading the Angry Birds apps is not charity." Thanks Susan Sarandon, for that golden insight. Created by the Judd Apatow who is also responsible for Anchorman and Superbad, to name but a few of his previous works. All advertising for non-profits should be this shade of awesome.
Are advertising creatives running out of ideas? [VIDEO]
Some must be. This ad from UK based 4G provider 4GEE (we see what they did there!) takes one of the 2011 YouTube video hits, Fenton, and remasters it into an ad.
Why doesn’t MTV play music videos anymore? [VIDEO]
This parody video has a 20-something asked the Head of MTV why this television channel no longer plays music videos, like it did in the 1990s. If your start up is aimed is about music, or if it's targeting anyone older than, say, 20, there might be something in this for you too.
Why old fashioned coupons aren’t completely useless [VIDEO]
Who says old-fashioned coupons have no place in the modern marketing world? Skin care brand Burt's Bees saw an opportunity to showcase its products, provide coupons and, perform a brilliant bit of brand awareness in its latest campaign.
The best three minute video about managing employees and customers that you will ever...
Social media has heralded several changes. But one of the biggest ones is how we can broadcast our discontent (or otherwise) with our treatment...
If someone says “I want it to go viral”, chances are, I’ll go postal...
Oh, I wish I had a dollar for every time I heard it said that a 'viral video is a part of the marketing plan'. I'd have about $724. Which would buy quite a lot of coffee.
How Google Chrome turned a dream into a self publishing success story [VIDEO]
Dallas Clayton wanted to write a book for his son. This book was to encourage his son to dream big, to have ideas, and to have the courage to create them. So, he created an awesome book, that got bigger than even his wildest dreams.
May a choir of eggs serenade you when you open the fridge [VIDEO]
Singing eggs with subtitles. If singing and grinning eggs can't put a smile on your face today, you may need to drink more coffee. Which, if you are living in the UK, you can order online from mySupermaket.co.uk.
There is something more scary than clowns [VIDEO]
In this creepy campaign to gather new Twitter followers, one giant yellow mushroom takes following to a whole new level. Usually, it's called stalking. But, in this case, it's marketing.
How to get your Google back [VIDEO]
Did you upgrade to Windows 8? Are you missing your Google apps and Chrome? Well, Google have done a little bit of sly marketing to help you get your Google back.
Now that’s a boat! [VIDEO]
While I may have Bananarama running through my head at the very name of this boat, it's still one hell of a tub.
While sadly...
Why stand-up meetings suck [VIDEO]
While I am all for short, sharp meetings that actually achieve something, stand-up meetings tend to suck. Mainly because they tend not to be a comedic performance by all who attend. So, what can you do if your stand-up meetings suck? Here are a few helpful suggestions.
Is there anything engineers can’t do? [VIDEO]
What does a shopping trolley, a large snake, a drum kit, a stuffed toy bear and a mattress have in common? Does it sound like your apartment from uni? Perhaps it's a good day of picking over hard rubbish? In fact, it's neither. It's the latest marketing stunt from Coke.
Should you prank your customers? [VIDEO]
If you want to get the attention of potential customers, should try to scare them half to death? LG thought it would work. To promote their new range of monitors the company decided to use real scare tactics.
Do you call yourself an entrepreneur? Then, this video is for you [VIDEO]
Is anyone who says they are an entrepreneur a little insane? Probably. Not that there's anything wrong with that. This video brings together an array of entrepreneurs talking about their fears, failures and biggest insights.
If you like shoes, you’re going to love this! [VIDEO]
Shoe store Aldo decided to capitalise on women's love of shoes. In an marketing stunt, Aldo in Israel used a combination of outdoor, Instagram and surprises to delight passersby.
A bra that can detect breast cancer [VIDEO]
When breast tissue first begins to mutate, our bodies helpfully build a network of blood vessels to help these 'new cells' grow. This usually occurs in the first three years of cancer cell growth. Tumours are not often detected until after 12 years of cancer cell growth. One bra may be about to change all of that.
What every entrepreneur can learn from a cat [VIDEO]
You have to admit it. Cats have a pretty fine life. They get to sleep a lot, play when they can be bothered, get fed and, when they demand attention, they usually get it. Breton the cat has 10 tips for a good life. And, we all want a good life, right?
What would you do if money was no object? [VIDEO]
Last year, on a dive boat, I met an onion salesman. True story. He was a newly qualified diver, and about to embark on a massive, life changing path. And, it wasn't about the money he was going to make. It was about doing what he wanted to do.
