Tag: public relations

The reasons why you would publish a press release are only limited to your imagination. Ask yourself what readers or a reporter will be...

What a fantastic way to promote your company. Where do we sign?!

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...

On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...

Firstly, Mars, ahhh... you sell chocolate bars. You might have seen McDonald's harried into offering a "healthy options" menu, but the difference is Maccas came up with new, healthier products. They didn't make Big Macs 11 percent smaller, charge the same and pat themselves on the back.

Now, I don't like it when a hairdresser carries on with extended chit-chat, so my first reaction was to wonder why anyone would want to be pitched to while their shoes were being shined. But then again, if Kate does her job well (I gather she does), isn't that better than being shouted at by someone in a TVC, or spending precious time scouring a web page trying to figure out how to close those dastardly pop-up/down/out ads?

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

Two items of news from yesterday's papers fit so neatly together that the ABC's satirical Chaser crew might now be able to add 'psychic' to their growing resume of achievements (alongside political agitators and accidental law-breakers).

Two items of news from yesterday's papers fit so neatly together that the ABC's satirical Chaser crew might now be able to add 'psychic' to their growing resume of achievements (alongside political agitators and accidental law-breakers).

Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer...

When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.

Earlier this year, prominent UK PR agency Taylor Herring compiled a list of the Top 50 Publicity Stunts. Some of them created a global buzz, some were very expensive and some were downright illegal. But they all succeeded in turning heads and getting chins wagging, which surely put a smile on the brands being publicised.

With consumers being bombarded by more words then ever before, being able to produce clear and compelling written copy is one of the best ways to elevate you above competitors. Here are 12 ways to ignite your writing.

The world has changed, and it is just a little out of whack. We're living in a time when teenagers are excelling in Second Life but flunking in their first, Maslow's Needs Hierarchy has been flipped on its head and football players have become metrosexuals. Since 2000, the Chinese have embraced capitalism, Muammar Gaddafi is now a respected member of the international community and Big Brother is finally off air. Computer power doubles every 18 to 24 months, farmers speed-date on national television, we tell one minute bedtime stories to our children, and even instant gratification today seems too slow. (I want my cheeseburger, now!) And then, well, then there's Gen Y... Tech-savvy, ambitious, international in outlook and with a sense of entitlement that would have made 18th Century British aristocrats cringe. So how can employers tame the 'silver-spoon' generation?

So you have distributed your media release, it's attracted some interest from journalists and now a couple of them have called you for an...

Then check out seekingmedia.com.au. Getting media coverage is the Holy Grail of marketing, but are you in good PR shape? Go to our Seven Step PR Workout to see how media fit you really are. With a bit of preparation, it won't take long to begin your media run.

Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.