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Why Publish a Press Release?

The reasons why you would publish a press release are only limited to your imagination. Ask yourself what readers or a reporter will be...

How a business should market itself

What a fantastic way to promote your company. Where do we sign?!

Social media – who cares? I'm a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Social media – who cares? I’m a B2B.

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Eminem 'tea-bagging' (How a publicity stunt can really 'hit the spot')

On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...

Eminem ‘tea-bagging’ (How a publicity stunt can really ‘hit the spot’)

On Monday night, I watched one of my favourite satirists (and the creator of everyone's favourite fictional Kazakstani character Borat), Sacha Baron Cohen, turn...

The corporate spin FAIL of the year so far

Firstly, Mars, ahhh... you sell chocolate bars. You might have seen McDonald's harried into offering a "healthy options" menu, but the difference is Maccas came up with new, healthier products. They didn't make Big Macs 11 percent smaller, charge the same and pat themselves on the back.

Unusual ways to use humans as the marketing medium

Now, I don't like it when a hairdresser carries on with extended chit-chat, so my first reaction was to wonder why anyone would want to be pitched to while their shoes were being shined. But then again, if Kate does her job well (I gather she does), isn't that better than being shouted at by someone in a TVC, or spending precious time scouring a web page trying to figure out how to close those dastardly pop-up/down/out ads?

How to make a viral campaign go ‘Chk chk boom!”

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

How to make a viral campaign go 'Chk chk boom!"

Within one week, beginning when the Channel Nine clip was first published on YouTube on Sunday 17 May, Clare Werbeloff has achieved what many in the entertainment industry spend a lifetime pursuing (usually without success): national fame.

Chaser’s ‘psychic’ swine-flu billboards

Two items of news from yesterday's papers fit so neatly together that the ABC's satirical Chaser crew might now be able to add 'psychic' to their growing resume of achievements (alongside political agitators and accidental law-breakers).

Chaser's 'psychic' swine-flu billboards

Two items of news from yesterday's papers fit so neatly together that the ABC's satirical Chaser crew might now be able to add 'psychic' to their growing resume of achievements (alongside political agitators and accidental law-breakers).

Marketing wisely in an economic downturn

Historically, the marketing budget is the first to get cut back when companies feel the squeeze. As Darwinian principles take effect, the unprepared marketer...

How to generate media attention for your startup

When aiming to generate media coverage for our start-up or business, we often get one thing wrong. It relates to our training as marketers. We are too targeted.

50 Top Publicity Stunts

Earlier this year, prominent UK PR agency Taylor Herring compiled a list of the Top 50 Publicity Stunts. Some of them created a global buzz, some were very expensive and some were downright illegal. But they all succeeded in turning heads and getting chins wagging, which surely put a smile on the brands being publicised.

Twelve ways to ignite your writing

With consumers being bombarded by more words then ever before, being able to produce clear and compelling written copy is one of the best ways to elevate you above competitors. Here are 12 ways to ignite your writing.

How to mangage Generation Y

The world has changed, and it is just a little out of whack. We're living in a time when teenagers are excelling in Second Life but flunking in their first, Maslow's Needs Hierarchy has been flipped on its head and football players have become metrosexuals. Since 2000, the Chinese have embraced capitalism, Muammar Gaddafi is now a respected member of the international community and Big Brother is finally off air. Computer power doubles every 18 to 24 months, farmers speed-date on national television, we tell one minute bedtime stories to our children, and even instant gratification today seems too slow. (I want my cheeseburger, now!) And then, well, then there's Gen Y... Tech-savvy, ambitious, international in outlook and with a sense of entitlement that would have made 18th Century British aristocrats cringe. So how can employers tame the 'silver-spoon' generation?

Getting the results you want from your media interview

So you have distributed your media release, it's attracted some interest from journalists and now a couple of them have called you for an...

Want Media Exposure for Your Business?

Then check out seekingmedia.com.au. Getting media coverage is the Holy Grail of marketing, but are you in good PR shape? Go to our Seven Step PR Workout to see how media fit you really are. With a bit of preparation, it won't take long to begin your media run.

Wasted Opportunity With ‘Don’t Reply’

Take every chance to hear from your customers. Don't waste a single one. If they bother to hit reply and type something out, you should read it. If you're product or service doesn't have the margin to allow for listening to your customers when they want to talk to you, then you're in trouble.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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